Yes 🔮

Just another reason why it’s important for the ad tech industry to collaborate and support IAB Tech Lab and SDA and ensure privacy first business continuity.

It's time for the industry to rally around Seller Defined Audiences

This was a fun one

Together, Permutive and Xandr are building the future of addressable advertising. The Responsible Web ensures advertising remains effective for brands, profitable for publishers and consumer privacy is maintained. Find out more: bwnews.pr/3liUP1t

Excited to be working with Google to bring publisher first-party data to the programmatic open marketplace! Permutive tech is powering pubs to tap into demand with Google's Publisher Provided Signals (PPS) and Seller Defined Audiences (SDA), and pubs like admanager.google.com/home/success-s…

Today, publishers are experimenting with ways to scale the use of 1P data in the programmatic auction. Learn how Permutive used our new publisher provided signals to help platform partner, TelevisaUnivision Prensa, create & package audiences for programmatic buyers → goo.gle/3J3Nn2D

ICYMI: Permutive is working with Google to enable PPS and Seller Defined Audiences (SDA) for publishers. Great case study here with TelevisaUnivision!

Google, Magnite, and DoubleVerify all using the "DV" moniker is totally not confusing and a great job by product marketing

We got the brilliant Joe Root of Permutive on the Open Market pod tomorrow, talking about how to respond to industry disruption and more. Preview:

While I'm genuinely sorry to see anyone experience a job loss, my brain cannot comprehend 250+ employees working on Privacy Sandbox.