Jordan Gladstone, @davesavesyou shares with Philip Inghelbrecht (Philip) Tatari how they have grown their acquisition strategy from the usual digital channels, podcast, and radio, to include TV #IABBrandDisruption

Congrats to our friends at Fiverr on your #SuperBowl TV ad!

Welcome Tommy Lloyd to the Wildcat family! 🐻⬇️🏀 📰: azcats.co/CoachLloyd #BearDown

Exciting news! Made In Cookware and Tatari saw a 20% lower CPA, and reduced time to conversion by 33% in a recent connected TV campaign using Unified ID 2.0. Learn more in The Current: thetradedesk.com/us/news/how-ui…

The TV measurement space is red hot. Check out the NBCU RFPscape released by Kelly Abcarian! #BeetRetreat

This, out of #Ukraine, is 100% one of the most incredible videos I have ever seen. This Russian POW has the heart of a lion 🦁

Big news today!! TheViewPoint Tatari adexchanger.com/digital-tv/tat…

Lo and behold.. this is actually pretty cool! TheViewPoint theSHO #ecommercebusiness #ctv #cantfindTatariTwitter

Let’s go Delta!

LEADERS & ANTI-TECH FOLKS: 1,000+ STARTUPS JUST LIKE THIS ARE ABOUT TO IMPLODE — BECAUSE THEY DEPOSITED THEIR MONEY IN A BANK ACCOUNT WITH A TOP 20 FIRM THE CONTAGION HAS ALREADY STARTED — YOU JUST CANT SEE IT YET

#CTV Ad platforms are using display ads to make performance look better under the guise of "Audience Extension or Multi-Touch" and a blended CAC. Here’s how they do it. adexchanger.com/tv-and-video/i…

Discover the truth about CTV fraud with real data, courtesy of Serkan Arkın. As marketers, we must confront this issue head-on, start measuring based on real outcomes. Let's spark a conversation and drive change together: tatari.tv/insights/ctv-f… #CTV #AdFraud

Television advertising still works but it’s challenging if you don’t have buying power. By aggregating my buys across all of my companies I solved this problem. It’s a new service called WonderAds.com that I’ve created from my portfolio.

Time for a CTV Tax Review! 📺💰🔎 As April 15 rolls around, we're not just talking personal taxes – it's time we shed light on a hidden tax draining your advertising budget: the AdTech tax. In a recent study, we uncovered how the AdTech tax inflates CTV campaign costs, with

When social media ads keep you up at night, remember there are other ways to grow! wonderadsbytatari helps small businesses use TV ads to acquire customers affordably and track key metrics like CAC & ROAS. Say goodbye to sleepless nights and hello to growth!

A common misconception among many brands is that you need a big budget to start TV advertising. As Seed Health has proven, that’s not the case anymore. Seed Health, a leader in research-backed probiotics, started with the crawl, walk, run approach, which led to doubling

Is DSP technology truly the future of TV advertising? This Digiday piece argues otherwise, highlighting the limitations and evolving needs of the industry. As we rethink our strategies, it's crucial to consider: Are we clinging to outdated models, or are we ready to innovate

I just got off the phone with the CEO and CMO of a brand that did $28M last year. They asked the same question I hear from nearly every growth team: “Where else can we spend to build brand, but stay efficient?” For context, this brand: • sells a consumable product on

I know that ad tech and DTC twitter only recognizes humblebrags about ARR to the moon or a UI that allows you to launch CTV while driving a F1 race car, but I think scaling 4 brands to the Super Bowl is pretty cool too.