Freelancing’s hard. Working a 9-5 you’re a cog in a machine. Working for yourself you’re the whole machine. If you need spoon-feeding… If you need absolute certainty… If you don’t know how to find answers by yourself… You’re going to struggle.

Quick Conversion Tip Don’t forget the technical side of your site. For example: • Does it load quickly? • Do all the links work? • Does it look good on mobile? You don’t want to lose sales because of a technical issue.

My Recommended Reading List I’ve compiled all of my book recommendations into this giant post. This is version one as I will have forgotten some books and I’m always reading new books. And yes, there are a lot of books. Just pick and choose which would be most helpful to you

“Your mission… Should you choose to accept it… Is to rewatch and rank all the Mission: Impossible movies. This message will self-destruct in 5 seconds.” I had a fun week going through them. They’re all worth a watch, with the possible exception of the second. And it’s a

“Emails for coaches” “Sales for coaches” “Leads for coaches” Everyone's after coaches. Though my most profitable project last year was selling power generators. I also made good money in the gardening, woodwork, and joint mobility markets. Don’t just follow the herd.

The air fryer delivers again. It cooked this pork to perfection. And I served it with roast potatoes, broccoli, and mushrooms.

Quick Copywriting Tip To soften a promise headline (and add curiosity)… You can reframe it as a question. So instead of: • The World’s Strongest Padlock You could write: • Is This The World’s Strongest Padlock?

Last Friday I shared over 160 books I recommend. And I know that’s a little overwhelming. So I've cut it down to 5: 1) Primalbranding by Patrick Hanlon 2) The 1-Page Marketing Plan by Allan Dib 3) The Ultimate Sales Letter by Dan Kennedy 4) The Secret of Selling Anything by

Quick Freelancing Tip Overdeliver. If you’re writing an email sequence… Throw in 2 or 3 extra emails. Or if you’re writing a sales page… Give them 4 or 5 headlines to test.

Quick Conversion Tip If you've got a VSL... Here are 11 conversion-boosting elements to test: • Volume • Text size • Subtitles • Video size • Voice over • Thumbnail • Playback speed • Link to transcript • Countdown timer • Background music • Slides or talking head

What’s more important than your DM? Who you send it to. For example: Countless people want to work for me. But I’m a freelancer. So it doesn't matter how good your DM is, I don’t hire other copywriters.

Quick Email Tip Resend your most profitable emails to subscribers who didn’t open them. But don’t put: • Resending: In front of the subject line. Instead shorten the original subject line and focus on curiosity.

Quick Marketing Challenge Someone tries to pitch me... What do they do wrong?

Your weekly reminder! If you want to write great copy… Focus on the fundamental five: 1) Proof 2) Clarity 3) Benefits 4) Research 5) Specificity

Just enjoyed a late night burger feast: • Chicken quarter pounder. • Beef quarter pounder. • Cheese on both. • Chips. Delicious!

Quick Email Tip 15 email ideas: • Story • Survey • Testimonial • "How to" tip • Historic event • Current events • Get controversial • Slay sacred cows • Mistakes to avoid • Call out an enemy • Behind the scenes • Handle an objection • Lesson from TV/movie • Prove

Yesterday afternoon Glenn (Glenn) interviewed me for his upcoming email product. We spent nearly two hours talking about every aspect of writing effective emails and it was easily the best interview I've ever done. We covered: • The correct way to write powerful,

Quick Email Tip Subject lines are important. But you want your emails to be so good… Your subscribers open them because of your name. Not the subject line.

Quick Copywriting Tip To strengthen promise headlines... Add a "without" or an "even if" to handle objections. Examples: • Double your traffic without spending a single cent • Write a best-seller even if you can't string two sentences together (And you can combine them.)

If you’re in a rut… Or you feel you’re losing your edge: 1) Take a step back. 2) Get clear on what you’re doing. 3) And why you’re doing it. Then you can: 1) Vary your routine. 2) Try something new. 3) Maybe take a short break. Don't burn out or give up.