Irn-Bru's "Snowman" has run every year since 2006. When you create pure magic like this, advertising just gets more enjoyable. It doesn't wear out. See more: linkedin.com/posts/andrew-t… #advertising #christmas #marketing

The Coca-Cola Company's "Holidays Are Coming" Christmas ad is the perfect example that brand advertising wears in; it doesn't wear out. Scoring 5-Star for the 6th year on System1. Introducing The Coke Holiday Index: linkedin.com/posts/andrew-t…

Opinion is split. Campaign call Amazon's Christmas ad "Turkey of the Week" but System1 show present and future customers love it. My latest article with the The Drum... thedrum.com/opinion/2023/1…

When someone spends years understanding how advertising works and shares it with the world in the most inspiring and helpful manner you would think it deserves a little more credit than the comments in this post. Edward Cotton

'When something is so different that it stops you & breaks the two-second rule.' . System1's Andrew Tindall on the best practice for OOH including our British Airways 'Windows' campaign for playing with the rules of the medium via The Drum 🔽 thedrum.com/opinion/2024/0…

Dr Pepper has overtaken Pepsi in the States I spent a month collecting data showing Dr Pepper's use of TikTok, spend on Linear TV, consistently improving ad quality and brilliant positioning has got it here. Now, data is showing it could even challenge Coke. Read my latest

KitKat's latest ad shows consistency is how to win over consumers. Just check out that sec-by-sec emotional trace. See the full System1 testing report here: testyourad.system1group.com/report/95ca925…

The best WiFi ad made in years. All without trying to sell you a product. VCCP's new ad for Virgin Media ❤️ ticks all the boxes. It's emotional, there's a story and it's incredibly well branded. It scores almost full marks in System1 testing: testyourad.system1group.com/report/d7e5ebc…

The only marketing strategy magazine. The charts on page three are filthy. I'm in Pro Mag by Proficio this week, with Mark Ritson on the cover. You can grab it for free here: proficio.io/magazine-pro