FellowFriend — 2025 It's not often that internal logo work turns out to be one of your favorites ever, but the FellowFriend logo certainly is for me. I'm a big mid-century/Rams fan, so I designed the FF logo to have a similar feel to old-school product design and tell a really

Logo explorations from the last few months

A couple early screens from a brand system I'm building out today.

Your biggest mistake is to stop creating for fun.

The feeling you get when you work with FellowFriend

symbol exploration

unused symbol exploration

A handful of brands we've done over the past 2 years. I love the work we've been doing. Big thanks to the design community here for your continued inspo —

Some of the screens from the Ceres brand identity we built this year. 🟧

How would you brand the AI system behind your personalized Netflix recommendations? Here's how we did it. Turned into one of the most in-depth and fun brand guidelines we've ever made!

A few screens from the Church Translation brand identity.

Church Translation — Brand Identity

Four of the looks we explored for Dallr. There's a unique story here. I'll share about the process tomorrow!

Norse mythology + accounting on the blockchain — the Dallr story is cool. Here's how we built their brand identity: