Hello Google Attribution, goodbye last-click: Measure marketing impact across channels & devices. Watch the demo: goo.gl/OsnDTP

Google is filling the GAP with Facebook Ads with Unique Reach Reporting, Frequency Data and Life events targeting #GoogleMarketingNext

New Google Interface for Campaigns is so similar to Facebook Ads, finally some improvements for Display Network! #GoogleMarketingNext

Tailor/test landing pages targered at keyword level via Optimize in AdWords. Coming in months. #GoogleMarketingNext

Mobile is the new retail pillar #xchange #Salesforce

📱Mobile is ✅ #1 traffic driver ✅59% use mobile in store ✅ 40% of buyer traffic #XCHG17

Laprairie luxury Case Study ✅Mobile first ✅Consistent UX ✅Flexible templates 4 translations ✅Specific photos 4 responsive ✅Payments #XCHG17

📱 Ivyrevel has 70% of mobile sessions + 49% mobile turnover 😱 #XCHG17

B2C sales in Europe splitted by country 30% 🇬🇧 20%🇩🇪 12%🇫🇷 6%🇪🇸 5%🇷🇺 4%🇮🇹 #XCHG17

The complexity of e-commerce payments methods in the EU #XCHG17

Strategic decision making framework for internationalization in 🇪🇺 Level of localization Team location&organization Budget&partners #XCHG17

Most important tactical decisions to internationalization in #ecommerce #XCHG17 explained by Birkenstock

Speed does matter! 🕓Time to market is the key factor reducing features in a MVP level 🚀Never never change the launch date #XCHG17

SEO and Search Roadmap for last year by Salesforce commerce cloud #XCHG17

Innovation in visual merchandising focusing in colours with Agentforce Commerce by Masai from 🇩🇰#XCHG17

Next generation international multi-brand checkout explained by Agentforce Commerce and L'oreal #XCHG17

Flexibility of Agentforce Commerce checkout: ✅Different features&skin for brands/countries ✅AB testing ✅Development-free configurations #XCHG17

Amazing feature and integration between brand #ecommerce and marketplace for o.o.s. products by L'oreal Maybe some pricing issues?😀 #XCHG17

Enable customer journey through stores+ecommerce with digital capabilities ✅unique customer view ✅data driven ✅agile+roadmap #XCHG17

Biggest pains to become omnichannel ✅custom integrations ✅data in different pillars ✅slow transformation process #XCHG17