andrea (@andreamarotta_) 's Twitter Profile
andrea

@andreamarotta_

📚

ID: 1275869901517963264

linkhttps://www.wattpad.com/user/andrearoccomarotta_ calendar_today24-06-2020 19:14:49

24 Tweet

6 Takipçi

15 Takip Edilen

Mondadori (@mondadori) 's Twitter Profile Photo

I libri diventeranno una biblioteca per bambini e ragazzi in Barriera di Milano, nel capoluogo piemontese 💜 ow.ly/bJBf50Ahm7R

Jay Kristoff News/Updates (@misterkristoff) 's Twitter Profile Photo

It's pretty simple, really. Preorders send a signal to publishers and booksellers that people are excited for the book. Basically, it's one thing to buy a book, it's another thing entirely to be so excited about it that you PAY FOR IT BEFORE IT EXISTS.

Jay Kristoff News/Updates (@misterkristoff) 's Twitter Profile Photo

When a publisher sees preorder numbers going up, they *may* be inclined to increase their marketing efforts to further raise the books profile, which is kinda counterintuitive, but that's marketing for you. "Hey, people want this thing. Let us make them want it more."

Jay Kristoff News/Updates (@misterkristoff) 's Twitter Profile Photo

When booksellers see preorders rising, they *may* be inclined to increase their buy (ie, investment) in stocks of the book, which *may* leads to higher in-store profile, shelf-talkers, good placement, etc "Well, we ordered a hundred of these fkn things, we better fkn sell them."

Jay Kristoff News/Updates (@misterkristoff) 's Twitter Profile Photo

All this *may* lead to greater "buzz" (a bullshit word, and nebulous concept, but that's marketing) about the book. Its profile is raised in collective consciousness, which *may* prompt MORE preorders, which *may* prompt even higher publisher/seller investment, and around we go

Jay Kristoff News/Updates (@misterkristoff) 's Twitter Profile Photo

Note the emphasis on the *mays*. None of this is science. Speaking as someone who worked in marketing/advertising for over a decade, it looks a lot like this behind the curtain:

Jay Kristoff News/Updates (@misterkristoff) 's Twitter Profile Photo

TLDR: Along with pushing the book on your friends/mutuals, preorders are the best way to support an author you love. Endeth the lesson, here does.

andrea (@andreamarotta_) 's Twitter Profile Photo

Prefissarsi quante pagine leggere al giorno è comodo e ora che so che mi trovo bene, potrò più avanti alternare le letture.

Il Libraio (@illibraio) 's Twitter Profile Photo

100 #libri imprescindibili: dai classici alle storie d’amore, dai thriller ai gialli, fino alle raccolte di poesie. Voi li avete già letti tutti? Secondo voi quale titolo manca?bit.ly/3jq1IZp

100 #libri imprescindibili: dai classici alle storie d’amore, dai thriller ai gialli, fino alle raccolte di poesie. Voi li avete già letti tutti? Secondo voi quale titolo manca?bit.ly/3jq1IZp