🔥We interviewed some of the beautiful analytics-data minded professionals by asking questions about past, present and future analytics, creating the Analytics Carol! 🤯Among the interviewees: Ana Paula Maluf, Jim Sterne, Mikko Piippo, Steen Rasmussen and Tim Wilson! analyticsboosters.com/analytics/an-a…

🎅 The whole Analytics Boosters team wishes you a Merry Christmas and a great start into 2023! Thanks to all, Friends, Partners and Customers for this formidable year! See you next year with a lot more data to analyze 😂

Big News in #GA4: here new #ecommerce dimensions and metrics available in Exploration and API! #GA4 now provides an item-scoped and event-scoped version of each ecommerce metric! Great move Google Analytics

🛑 #GoogleOptimize will be #deprecated: true or fake news? Surfing LinkedIn and other community like FB, Reddit and as reported from the Convert’s blog post (convert.com/blog/optimizat…) it seems that GO will be shut down in the next future. What's your thoughts?

#GoogleOptimize Sunset: now it's official! Google Optimize and Optimize 360 will no longer be available after September 30, 2023. More info here: support.google.com/optimize/answe…

☄ Alternatives to #GoogleOptimize: we analyze some main testing software with a focus in #GA4 and #GAds integration. 🎭 There are currently many testing tools on the market but how many and which ones can be considered valid alternatives for #GO? analyticsboosters.com/cro/alternativ…

🔴 The relevance of the taxonomy of #UTM parameters in #GA4! Do you see a lot of traffic set to "Unassigned" in GA4? 🙋‍♂️ If the answer is yes, you need to improve the UTM 👉 Here a comparative table of how GA4 merge UTM & Default Channel Groups analyticsboosters.com/analytics/ga4-…

🛑 Finally we have them: #GA4 #Item #Scope Custom Dimension 🔥 Google is starting to release these custom dimensions on all accounts! Can't wait to use them! CD #Item #Scope are limited to 10

🛑 BREAKING NEW: CUSTOM CHANNEL GROUPS IN GA4 🛑 Finally, the Custom Channel Groups have arrived in #GA4 and are characterized by greater flexibility than what was possible to create in Universal. More info in this guide: analyticsboosters.com/analytics/cust… Google Analytics keep pushing!

🔴 New in #GA4 #attribution models: First-click, linear, time-decay and position-based attribution models are going away support.google.com/analytics/answ…

🛑 New Feature in #GA4: #Counting #Conversion Method for Conversions! Now you can choose between #OncePerEvent or #OncePerSession: the second one is more similar to the old conversion counting in Universal Analytics More info here: support.google.com/analytics/answ…

Hey folks, new #Ecommerce #Promotion #Report is available in #GA4. Take a look to the screenshot! Here we can find a mini-funnel related to the promotion! Keep pushing Google Analytics

💥 [NEW] #GA4 integration with #SKAdNetwork! Now it is possible: - Enable the Google Analytics for Firebase SDK to automatically set values for new installs. - Export your schema to your linked Google Ads accounts for bidding optimization. More info: support.google.com/analytics/answ…

We’re excited to have Analytics Boosters back as Silver Sponsor. They will be in the Lounge area a fire place for actual fireside chats! Enrico Pavan will be doing interviews with our MeasureCampers. He asks are you bold enough to go on camera? #measurecampldn #measurecamp

See you tomorrow at #MeasureCamp #London at Analytics Boosters Lounge! Share your Analytics' thoughts to #Dataneverlie podcast!

#DataNeverLie: The new Analytics' #podcast is out now and we start with a data-rockstar: Simo Ahava (🙏) You can find #DataNeverLie on the major podcast platforms: dataneverlie.analyticsboosters.com Oh, I forgot, you can also see the complete interview on YouTube: youtu.be/-Ss8uzA-B-0

🔴 #GA4 New Feature: #CalculatedMetrics are back and you can use them into the standard reports and into the explorations! ☝ Quota: 5 #CalculatedMetrics for standard and 50 for 360 prop. 👉 Select the type of metric you need between: Standard, Currency, Distance and Time.

🎤 [#DataNeverLie] What's the future of #Analytics? Welcome to a fireside chat with Steen Rasmussen: we talked about the present and future of Analytics #MarketingAnalytics' skills, #AI and more! Enjoy listening or watching! youtu.be/2xYQSLLULHY bit.ly/DataNeverLie

🔴 New #GA4 #feature: #Scheduled #Reports. At the moment you will be able to: - Schedule the starting dates - Frequency (from daily to quarterly) - Period of activation (up to 12 months) - Format (PDF or CSV) - Language of the report Give it a try and let me know your thoughts!

Today at #SMConnect Enrico Pavan is going to Rock your data with #AI We’re in the #analytics room #bolognatechweek