AMS Review (@amsreview) 's Twitter Profile
AMS Review

@amsreview

AMS Review, an official journal of the Academy of Marketing Science that focuses exclusively on conceptual contributions across all sub-disciplines of marketing

ID: 1132252195703930881

linkhttps://link.springer.com/journal/13162 calendar_today25-05-2019 11:48:54

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AMS Review
@amsreview

a year ago

Online first: In this Editorial, Bård Tronvoll & Kirk Plangger discuss the importance of conceptual papers and provide a guide for marketing researchers with five key strategies or beacons for overcoming challenges in conceptual writing. doi.org/10.1007/s13162… #conceptualwriting

Online first: In this Editorial, Bård Tronvoll & Kirk Plangger discuss the importance of conceptual papers and provide a guide for marketing researchers with five key strategies or beacons for overcoming challenges in conceptual writing. doi.org/10.1007/s13162… #conceptualwriting