The utilization of social media to connect athletes and celebrities with their publics can be looked at as "breaking the 4th wall" by allowing the initiation of direct conversations with any fan instantaneously. #prcm3283s20

#FreeKesha trending is the most current example of how social media is utilized to promote activism around critical issues in society which need to be discussed. #prcm3283s20

The American Red Cross can and should be used as a prime example of how connecting with audiences via social media can generate awareness and engagement for non-profit organizations by allowing people to share their stories. #prcm3283s20

This article from Business News Daily provides 5 simple ways organizations can utilize social media to build and strengthen their customer service. #prcm3283s20 businessnewsdaily.com/5917-social-me…

This article from Forbes gives 5 tips to maintaining brand consistency as businesses grow, but these tips should also be considered when creating and maintaining your own personal brand on social media. #prcm3283s20 forbes.com/sites/johnhall…

Influencers and popular creators have increased and maintained large followings through brand consistency across platforms. Consistent messaging and content has provided potential for creators to stay relevant as social media evolves! #prcm3283s20 tiktok.com/@jessicaalba?l…

Here is a great example of how experience within the social media field can look different for every practitioner and applicant. Gaining hands on experience through personal social media accounts can be a great way to show employers what you bring to the table. #prcm3283s20

This blog post shows 15 FREE social media training courses to help boost your skillset as a social media manager. This small proof of expertise in the field can result in a big difference of salary for practitioners! #socialmediatraining #prcm3283s20 blog.hootsuite.com/social-media-t…

This blog post makes understanding metrics simple while effectively showing the difference and importance in understanding both brand and campaign metrics and how they interact with each other! #prcm3283s20

Here is a great run-down of nine of the most important social media metrics for your brand: Know them and love them! blog.hubspot.com/marketing/soci… #prcm3283s20 #metrics #research

Here is another way social media can be used to minimize threats to wellbeing and society in event of a global health crisis. Attaching racist names does not cure the disease, but EDUCATING people does. #COVID19 #NoFakeNews #prcm3283s20

This email is one of many great examples of companies and CEOs reaching out during an unprecedented time in our world. Being real, honest and human is the key to customer relations when everyone is struggling. #prcm3283s20 #coronavirus

Many public figures have been using their platforms to encourage people to stay home and practice social distancing and self-quarantining, like this post from Demi Lovato and her use of #IStayHomeFor #prcm3283s20 instagram.com/p/B976al0hQ7u/…

Public figures like this former-Bachelor are helping to reach younger generations with the reality and severity of coronavirus by sharing their brutal stories. #coronavirus #prcm3283s20

In the midst of a pandemic, everyone is trying to do their part, even when that means encouraging people to eliminates the need for their services. People want to see companies doing the right thing, and Uber is doing it right. #MoveWhatMatters #prcm3283s20

On #InternationalFactCheckingDay, we're committing $6.5M to help fight #COVID19 misinformation around the world. This funding will be used to support fact-checkers and nonprofits, increase their access to information, and more. → goo.gle/39G3nE6

Now more than ever, public relations is critical to every organization. If you can't communicate internally you will not be able to effectively communicate externally. Communication is key and #coronavirus is proving it through the brands we interact with. #prcm3283s20

This 2017 article is proving to be true through quarantine today. "Doing the right thing is just profitable" The businesses who have helped our communities in the past are benefiting from their goodwill today. #prcm3283s20 #DoTheRightThing forbes.com/sites/petergeo…

Here is a great list of companies that are helping out in this worldwide time of need. Know what kind of business you are supporting and who you want to be supporting after the quarantine ends. #prcm3283s20 #coronavirus foxbusiness.com/lifestyle/comp…

We'll never be able to thank you enough for all you taught us about journalism and life! We miss you this year Phillip Rawls! I am honored to have been your student for two years.