Brand new @windsurf. We partnered with the team behind the AI coding tool that’s redefining productivity on a bold new rebrand. Big thanks to STUDIO DUMBAR/DEPT® for the sizzle. Case study coming soon. 👀

How Windsurf turned its AI coding brand into something cool enough to wear. f-st.co/Qy00HZl

🌁 Join us and Metalab in San Francisco on July 23 for Design Night. An evening for founders, designers, and builders, with a fireside chat hosted by Framer Creator Andres Gonzalez featuring: - @OmarShaya Founder & CEO at Please Platforms - Jos van der Westhuizen Co-Founder & CEO at

Not your average gaming app. Shadowlight: Hero Journey Club supports youth in building life skills through game-based learning. We worked with their team to design the full product—building the teen and parent apps, crafting a UI kit, and creating an experience users can truly connect with.

Our Windsurf case study is live. A new identity for the team building AI tools that help developers code smarter and move faster. Now, we're breaking down the strategy, system, and craft behind a brand that stands out where most blend in. Link in the thread.

PlayerZero—Metalab The embedded intelligence helping teams ship flawless software faster. We partnered with PlayerZero across their product, brand, and website to create a category-defining identity and experience for the new frontier of technology.

A1. If you can appeal to your audience through stories they relate with, you'll build a long-term relationship, which is powerful. #HSUchat

A2. Images speak louder than words. Instagram is easy for people to digest without much commitment on their end. #HSUchat

A3. Trying to communicate too many things through 1 channel. Instagram should follow & tell 1 visual story really well. #HSUchat

A3. Also, not a huge fan of text overlay on images. Take powerful images that speak for them-self and use smart captions. #HSUchat

A4. big fan of Reigning Champ National Geographic madewell C E R E A L adidas. #HSUchat

A5. Be able to explain your story in one statement. For Herschel Supply it's "exploring, enjoying and experiencing through travel" #HSUchat

A5. Also, give your audience a way to be involved in your story through the use of a hashtag. They'll feel more connected. #HSUchat

Thanks for hosting today Hootsuite University! Great chatting with you all. #HSUchat

Hi Mike McCready! Sorry for the delayed response! Can you send me more details [email protected]? Thanks!

#Indie travel, culture and curiosity mag captures authentic stories from real people. Now launching, check the link! thndr.it/1FHYHIz

Great story up on Entrepreneur today recapping Herschel Supply's growth. Thanks Catherine Clifford! entm.ag/1PBVrZz

We're looking for an experienced Community Manager to join the team and lead social at Herschel Supply Company! Come…lnkd.in/bwTFbdM

Exciting times with Herschel Supply. Our 1st flagship location is coming to Vancouver in 2017! Thanks Jean Palmieri: wwd.com/accessories-ne…

Eureka: Herschel Supply was built by two Canadian brothers. Co-founder Lyndon Cormack tells us how they did it. monocle.com/radio/shows/th…