Alex Boothe ๐Ÿ‹ (@alexboothe92) 's Twitter Profile
Alex Boothe ๐Ÿ‹

@alexboothe92

Ad Exec @Currys UK, formerly @HP then @HPE + brief stints at creative agencies. Tweets on: Advertising | Branding | Marketing | Media | Nostalgia | Tech | UK

ID: 1032785180

linkhttp://uk.linkedin.com/pub/alex-boothe/4b/b83/458/ calendar_today24-12-2012 14:19:01

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The New Statesman (@newstatesman) 's Twitter Profile Photo

โ€œReducing HRโ€™s expansion and influence, in all sectors but particularly government, may help unleash the productivity gains and growth that have eluded Britain this century.โ€ ๐Ÿ–Š๏ธ Pamela Dow on HR Britain newstatesman.com/business/2024/โ€ฆ

Alex Boothe ๐Ÿ‹ (@alexboothe92) 's Twitter Profile Photo

Omnicom discontinuing the DDB brand would be a mistake, yet again an example of the agency holding companies failing to advertise their agency networks, leveraging the brand heritage of industry titans.

cindygallop.eth (@cindygallop) 's Twitter Profile Photo

Another storied agency brand bites the dust. For an industry that purports to be all about the power of great brands, we sure as hell aren't demonstrating that when it comes to our own. Omnicom DDB ADWEEK Audrey Kemp

Another storied agency brand bites the dust.
For an industry that purports to be all about the power of great brands, we sure as hell aren't demonstrating that when it comes to our own.
<a href="/Omnicom/">Omnicom</a>  DDB <a href="/Adweek/">ADWEEK</a>  <a href="/audreygkemp/">Audrey Kemp</a>
Alex Boothe ๐Ÿ‹ (@alexboothe92) 's Twitter Profile Photo

Good concept. But couldโ€™ve been more contextually relevant copy without spoiling (e.g. โ€œHeโ€™s onto Wossy.โ€). The newspapers are full of spoilers, why not take the risk or โ€˜near-riskโ€™ in OOH?

Good concept. But couldโ€™ve been more contextually relevant copy without spoiling (e.g. โ€œHeโ€™s onto Wossy.โ€). The newspapers are full of spoilers, why not take the risk or โ€˜near-riskโ€™ in OOH?
Alex Boothe ๐Ÿ‹ (@alexboothe92) 's Twitter Profile Photo

Whilst this is a decent multi-market campaign, using animals from the respective geographies, it ultimately does not pack the emotional punch its previous ads did in relying on A.I. Whatโ€™s worse is this statement, which is an insult to creative, who daily โ€˜push the envelopeโ€™.

Alex Boothe ๐Ÿ‹ (@alexboothe92) 's Twitter Profile Photo

Supermarkets M&S and Sainsburyโ€™s cutting advertising budgets. Doing so in tough economic conditions has been found to perpetuate a downward spiral for brands.

Alex Boothe ๐Ÿ‹ (@alexboothe92) 's Twitter Profile Photo

Now this 5-year commitment from Nationwide Building society is much more impressive than the previous 3-year commitment. Branches remain the heart of many high streets, and in a market where many banks are rushing to close their branches, it differentiates the mutual.

Now this 5-year commitment from Nationwide Building society is much more impressive than the previous 3-year commitment. Branches remain the heart of many high streets, and in a market where many banks are rushing to close their branches, it differentiates the mutual.