Want to develop a rational approach to #ABM technology adoption? Steve Casey and I will show you how: events.forrester.com/ehome/b2b17/51…

RT ZoomInfo: Kicking off Day 1 festivities is CEO, Yonatan Stern & Jeb Blount! Check out LIVE stream on #B2Bviews

Here’s my look at how Satya Nadella has achieved more at Microsoft in less time than many people thought possible. fastcompany.com/40457458/satya…

#AR and #VR are more than just a tradeshow gimmick. Learn about the AR and VR’s use cases for #B2Bmarketing: goo.gl/q3t2Mk

GIVEAWAY: Win 10 poetry anthologies by following & tweeting poetry at us today #NationalPoetryDay ! Ts&Cs here bit.ly/2xz4AhK

Customer obsession is an encompassing value to guide the whole company #FORRB2B x.com/ernaliousas/st…

Customer obsession is an encompassing mindset of an evolved company. Laura Ramos connects the dots to marketing success #ForrB2B x.com/rachelmacik/st…

As a marketer, as a consumer, how does customer obsession feel? What does it look like? #empathy #forrb2b

"The Birth Of The B2B Consumer" and the gap in the sales cycle outline marketers opportunity x.com/allisonsnow/st…

Digital buyers need different content than traditional buyers. #FORRB2B #contentmarketing

Email marketing in 2017? Shar VanBoskirk shares why email marketing is a necessary #B2B tech to drive sales & increase retention #FORRB2B

A great deep dive by Shar VanBoskirk on the #b2b benefits of email marketing at our forum #forrB2B x.com/iamreff/status…

Hey #FORRB2B attendees! Make sure your answer to "What Does Customer Obsession Mean To You?" is submitted so it gets drawn by our artist! ✍️

1/3 of #B2B revenue flow through indirect channels #forrb2b. 1. Field sales, 2. indirect channels, and 3. inside/digital @sheaforr but future investments foreshadow changes

"At its core, digital transformation isn't a technology issue; it's a human issue." Cate Gutowski #culture #mindset #FORRB2B

40% of channel owners plan to retire within a decade. Jay McBain explains this among many other tectonic changes sweeping in on the channel. #forrb2b

Accounting, legal and marketing firms etc are transitioning to software and IT service companies. All the downstream tech is front and center providing opportunities #forrb2b Jay McBain and his Deep Dive on Partners

The companies that do social well have the right culture. A focus on digital sales transformation; executive understanding; and sellers who prioritize giving value to prospects, lay the necessary foundation #forrb2b @sheaforr Jill Rowley

Migrating to #XaaS? Are you prepared for the impact on your direct and indirect sellers? It’s not easy! Check out Best practices and common mistakes to avoid on the road to a #XaaS model in @MaryShea & @LizHerbert newest report goo.gl/5oxyWN @Forrester #B2B #SaaS