A3: #SocialMedia has allowed us to be smarter, and more cost-effective in how we reach our audiences #BizBuzzSYR BizBuzz 2016

A3: Demographically, geographically, #SocialMedia reaches our audiences where they’re at w/the right message #BizBuzzSYR BizBuzz 2016

Driving traffic and outside market visitation is primary, reaching them on-site is secondary. BizBuzzSYR x.com/BizBuzzConf/st…

We are an international tourist destination & need to continue to share the Destiny USA experience w/ #SocialMedia #BizBuzzSYR BizBuzz 2016

A4: Neat fact. Top three apps used by guests on-site at Destiny USA: 1: Safari, 2: Facebook, and 3: (drumroll) SNAPCHAT! #BizBuzzSYR

TripAdvisor has been huge for Destiny USA and often gets overlooked as a "social" medium, but it's so important #BizBuzzSYR BizBuzz 2016

Varies. Millennials. Tourists. Destination shoppers. Students. Heavily skewed female. #BizBuzzSYR #WhatsMyAgeAgain x.com/BizBuzzConf/st…

Let's not forget our friends in Canada #BizBuzzSYR Destiny USA attracts many tourists from CANADA (and Ottawa especially) BizBuzz 2016

A5: If you’re not measuring, you’re not marketing. We're always analyzing the data, A/B testing, and measuring effectiveness #BizBuzzSYR

Yes, still important. But has taken a back seat to digital media. Cost and targeting biggest reasons. x.com/LinaAbuManneh/…

Yes. Given the Canadian/US dollar disparity, we must get creative. EXAMPLE: syracuse.com/business-news/… #BizBuzzSYR x.com/BizBuzzConf/st…

A5b: Driving outside market visitation, longer lengths of stay...and sales. All of which we measure. #BizBuzzSYR x.com/BizBuzzConf/st…

A5b: KPI? This. #BizBuzzSYR BizBuzz 2016

Not enough characters to list. Sprout Social, Google Analytics. Come to BizBuzz 2016 to get the full list! #BizBuzzSYR

YES. We use email match with #Facebook to target ads w/loyalty offers. Emails shared w/us by guests using free WiFi. x.com/BizBuzzConf/st…

.Aiden McGuire is a panelist in our #socialmedia success stories discussion. Not too late to register: bizbuzzconf.com! #BizBuzzSYR

As a THANK YOU, mention #BizBuzzSYR today only Destiny USA for FREE valet parking. Tell them Aiden sent you. See you BizBuzz 2016

Best mannequin challenge ever youtube.com/watch?v=pJALOj… #DestinyUSA #NailedIt

Laurence is an inspiration! Amazing story and such an important cause! #letsdothis x.com/destinyusa/sta…