The great lesson is that the sacred is in the ordinary, that it is to be found in one's daily life, in one's neighbors, friends and family, in one's backyard.

I have not failed. I’ve just found 10,000 ways that won’t work

Never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.

Assume you have 90 seconds with a new user before they decide to use your app or delete it.