Andrew (@adubsthoughts) 's Twitter Profile
Andrew

@adubsthoughts

Music Dude. Marketing Dude. Social Media Dude. Dude.

ID: 16550049

calendar_today01-10-2008 20:43:53

7,7K Tweet

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Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

.MarCom Awards 2025 Gold Award 🏆 for our work with Collingwood General & Marine Hospital on their 2025–2030 Strategic Plan. Grateful for the partnership. Full plan: cgmh.on.ca/who-we-are/str… #MarComAwards #HealthcareMarketing #AscendaMarketing

.<a href="/MarCom_Awards/">MarCom Awards</a> 2025 Gold Award 🏆 for our work with Collingwood General &amp; Marine Hospital on their 2025–2030 Strategic Plan. Grateful for the partnership.

Full plan: cgmh.on.ca/who-we-are/str…

#MarComAwards #HealthcareMarketing #AscendaMarketing
Jeff Passan (@jeffpassan) 's Twitter Profile Photo

Right-hander Dylan Cease and the Toronto Blue Jays are in agreement on a seven-year, $210 million contract, pending a physical, sources tell ESPN. The defending American League champions get one of the best arms on the free agent market.

Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

We partnered with SMDHU and regional hospitals to develop a multi-season campaign promoting Smoke-Free Ontario Act, 2017 compliance. Accessibility-first design, regionally resonant visuals, and clear messaging helped bring this across Simcoe Muskoka. #publichealth #sfoa2017

Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

This month brings a rare concentration of cultural and brand attention. 👀 The difference isn’t scale. It’s intent. Attention is easy to buy. Making it matter takes judgment. #marketingstrategy #brandleadership #advertising #canadianmarketing #ascendabrandmarketing

This month brings a rare concentration of cultural and brand attention. 👀

The difference isn’t scale.
It’s intent.

Attention is easy to buy.
Making it matter takes judgment.

#marketingstrategy #brandleadership #advertising #canadianmarketing #ascendabrandmarketing
Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

AI doesn’t replace authenticity. It reveals whether it was there to begin with. When strategy is clear, AI elevates the work. When it isn’t, it just makes the noise louder. Intent still matters. #marketingstrategy #branding #AI #ascendabrandmarketing

AI doesn’t replace authenticity. It reveals whether it was there to begin with.

When strategy is clear, AI elevates the work. When it isn’t, it just makes the noise louder.

Intent still matters.

#marketingstrategy #branding #AI #ascendabrandmarketing
Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

Full-service shouldn’t mean “we do everything.” It should mean everything works together. Strategy → creative → channel → business results. When those pieces align, performance improves. #marketingstrategy #branding #ascendabrandmarketing

Full-service shouldn’t mean “we do everything.”

It should mean everything works together.

Strategy → creative → channel → business results.

When those pieces align, performance improves.

#marketingstrategy #branding #ascendabrandmarketing
Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

Your rebrand problem isn’t design. It’s clarity. If the objective isn’t defined, creative carries too much weight. Design reflects the decision. It doesn’t make it. #branding #brandstrategy #ascendabrandmarketing

Your rebrand problem isn’t design.

It’s clarity.

If the objective isn’t defined, creative carries too much weight.

Design reflects the decision. It doesn’t make it.

#branding #brandstrategy #ascendabrandmarketing
Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

Most marketing doesn’t fail because it’s bad. It fails because it’s misaligned. Right message. Wrong audience. Right creative. Wrong channel. Right strategy. Poor execution. Individually strong. Collectively ineffective. That’s where most brands break down. #marketing

Most marketing doesn’t fail because it’s bad.
It fails because it’s misaligned.

Right message. Wrong audience.
Right creative. Wrong channel.
Right strategy. Poor execution.

Individually strong.
Collectively ineffective.

That’s where most brands break down.

#marketing
Ascenda Brand Marketing (@ascendaagency) 's Twitter Profile Photo

Reaching under-18 audiences was the real challenge behind this campaign. 1 of 3 creatives for Not An Experiment. With under-18 targeting limited and platform-dependent, channel strategy had to work harder. #marketingstrategy #paidmedia