AdLibDSP 📈 (@adlibdsp) 's Twitter Profile
AdLibDSP 📈

@adlibdsp

We specialize in helping ambitious marketers grow profitably through smarter advertising. G2's Momentum Leader for 9 consecutive quarters.

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linkhttp://getadlib.com calendar_today04-12-2023 15:57:17

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AdLibDSP 📈
@adlibdsp

23 days ago

CTV is scaling but the signal isn’t mobile anymore. Brand + UA teams are converging. Old metrics aren’t cutting it. Not “did it get a click?” but “did it drive outcomes?” 📺 It’s not a format issue. It’s a measurement shift. #CTV #adtech #mediaevolution

CTV is scaling but the signal isn’t mobile anymore. Brand + UA teams are converging. Old metrics aren’t cutting it. Not “did it get a click?” but “did it drive outcomes?” 📺 It’s not a format issue. It’s a measurement shift. #CTV #adtech #mediaevolution