Alex Hormozi said something that should terrify every founder: “Obscurity is the real bottleneck.” Not competition. Not the algorithm. Not “market saturation.” It’s the fact that most founders are invisible. You can have the best product in the world, but if nobody knows you,

What to do when you're not sure what to do: Build capacity. Ex: - Go to bed on time when you’re not sure what to do the next day - Build an audience when you're not sure what product to sell - Add goodwill to your email list when you don’t have a promo - Get in shape when you