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The Marketecture newsletter today nailed it. After 8 figures in spend testing CTV/Audio/more postal code is consistently the most impactful on ROAS. If you only optimized postal code and pub you'd capture most of the optimization gains to be had. cc Ari Paparo AdTechGod ®️🍪

This is digital advertising’s Enron moment. - linkedin.com/pulse/digital-…

This is the 3rd instance now of an AI product actually be Indians

This is who you're arguing with online

Yay! You can now pay to become a wandering CCTV camera

How FouAnalytics compares to DoubleVerify and IAS linkedin.com/pulse/how-foua…

5PM - PornHub blocks France from accessing its website 5.30PM - Proton VPN registrations increase by 1,000% For context, this is more than when TikTok blocked Americans.

Meta and Russian Yandex engaged in unprecedented internet tracking practices, likely illegal with EU data protection law. Companies designed tracking systems that exploited Android's localhost socket permissions to create covert communication channels between websites and native

U.S. labs keep finding *undocumented* cellular radios hidden inside some Chinese-made solar inverters & battery packs Those radios give the gear a second, undocumented path to the internet. Global governments are reacting already: 🧵

“Bose Has Paused Paid Search In Half its US Markets”, hypothesizing that it’s not driving incremental sales. adweek.com/brand-marketin…

A Tale of Two Takes… with ⁦Terence Kawaja⁩ and ⁦Tom Goodwin⁩

YouTube accounts for 7 1/2 out of every 60 television minutes watched and does more in US ad revenue than almost all of Streaming TV ($22B vs $27B)

Big news for publishers grappling with what to do in the age of AI. Cloudflare's CEO mentioned this in a recent video -> Cloudflare launches Pay Per Crawl, a marketplace letting sites charge AI crawlers per crawl; new sites set up with Cloudflare will block AI crawlers by default

Rio Longacre Dr. Fou - FouAnalytics To not tolerate ad fraud is one thing, to be able to actually detect it and stay one step ahead of sophisticated ad fraud operations is another. Until misplaced incentives + true ad verification changes, there will be little to no enforcement. The problem persists.

Google is adding transparency & control to Demand Gen. You can easily report channels (networks) and customize which ones you’ll target. However, as seen below, the data basis for making such decisions is currently… messy. But this problem will vanish with time.

In the US, most brands run geo-lift tests at the DMA level. Why? Because DMA is the 'Just Right" Goldilocks granularity - large enough to avoid spillover but small enough to give you statistical power (210 DMA units vs. 50 states). But most international markets don’t have

fuck that, come get bottomless apps

Business idea: AI is being used to help with targeting, creative development, and caption generation but the real and growing gap is helping Publishers get users to the site.

It’s crazy Google allows scam sites to advertise on branded search. We didn’t spend on branded ads. Couldn’t prove they increase sales. We’re testing branded ads again. Not to box out competition but to protect our customers against a scam.