Andriy Boychuk (@aboychuk) 's Twitter Profile
Andriy Boychuk

@aboychuk

Founder & CEO of @FlowiumOfficial ✉️ Creator | youtube.com/c/Flowiumm

Helping eCommerce businesses to realize the full potential of email marketing.

ID: 63772034

linkhttps://flowium.com/lp/contact/ calendar_today07-08-2009 16:54:14

1,1K Tweet

600 Followers

204 Following

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Education first, then action. Why this email works. Clear hero with a simple promise. Short explainer on causes of sensitivity. Scannable tips with icons for quick wins. One CTA, repeated. What would you test next, headline or CTA copy.

Education first, then action.

Why this email works.

Clear hero with a simple promise.

Short explainer on causes of sensitivity.

Scannable tips with icons for quick wins.

One CTA, repeated.

What would you test next, headline or CTA copy.
Andriy Boychuk (@aboychuk) 's Twitter Profile Photo

Too many eCommerce brands still rely on batch-and-blast email campaigns. It’s one of the biggest mistakes in email marketing. When you send the same message to your VIP customers, first-time buyers, and inactive subscribers, you lose relevance. And with that, you lose revenue.

Andriy Boychuk (@aboychuk) 's Twitter Profile Photo

Great email design isn’t just about looks. It’s about performance. Here’s why this campaign works: • Clear hierarchy: the eye is guided from headline to CTA without distraction. • Strong visuals: lifestyle photography makes the products relatable and aspirational. • Social

Great email design isn’t just about looks.

It’s about performance.

Here’s why this campaign works:

• Clear hierarchy: the eye is guided from headline to CTA without distraction.
• Strong visuals: lifestyle photography makes the products relatable and aspirational.
• Social
Andriy Boychuk (@aboychuk) 's Twitter Profile Photo

Email marketing is not about one big campaign. It’s about consistent, long-term relationship building. Brands that treat email only as a sales channel burn out their list. Brands that treat email as a relationship channel build predictable revenue. Here’s what the long game

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Discounts drive sales, but how do you know the right threshold without hurting profitability? For one of our clients, we tested two offers in their Mother’s Day campaign: 15% vs. 20% off. The goal was to see which discount creates stronger engagement and conversions, while

Discounts drive sales, but how do you know the right threshold without hurting profitability?

For one of our clients, we tested two offers in their Mother’s Day campaign: 15% vs. 20% off. 

The goal was to see which discount creates stronger engagement and conversions, while
Andriy Boychuk (@aboychuk) 's Twitter Profile Photo

Everyone is asking what AI will replace. The better question: what bad habits in marketing AI will expose. Spray-and-pray emails. Generic flows. Zero segmentation. AI won’t kill email marketing. It will kill lazy email marketing.

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Buying furniture online is a confidence game. Guide, don’t hype. Our team designed this “5 Things To Know” email for high AOV decisions. Lead with clarity so shoppers feel supported, not pushed. Size and layout sketch reduces returns. Call out doorways, not only dimensions.

Buying furniture online is a confidence game.

Guide, don’t hype.

Our team designed this “5 Things To Know” email for high AOV decisions.

Lead with clarity so shoppers feel supported, not pushed.

Size and layout sketch reduces returns.

Call out doorways, not only dimensions.
Andriy Boychuk (@aboychuk) 's Twitter Profile Photo

Email design plays a HUGE role in conversion rates. Take this cart abandonment email for example - clean design, clear CTAs, and an enticing offer. Here’s what makes it work: • Personalization with dynamic names and product details -customers feel seen. • Urgency with a

Email design plays a HUGE role in conversion rates.

Take this cart abandonment email for example - clean design, clear CTAs, and an enticing offer.

Here’s what makes it work:

• Personalization with dynamic names and product details -customers feel seen. • Urgency with a
Andriy Boychuk (@aboychuk) 's Twitter Profile Photo

We had a brand who sent a few emails to their list. Didn't see results, and they stopped. Totally fair. Why keep doing something that’s not working? When we picked it back up, we tried something different: Sending fun / educational emails. Like the ones below. That alone

We had a brand who sent a few emails to their list.

Didn't see results, and they stopped.

Totally fair. Why keep doing something that’s not working?

When we picked it back up, we tried something different:

Sending fun / educational emails.

Like the ones below.

That alone