What kind of CMO are you? Love this post by @jstewart_1 on my team ANNUITAS ... lnkd.in/emAmdbA

What does the Adobe acquisition of Marketo mean? Here's what ANNUITAS shared with its clients today. lnkd.in/enPAzih

"Adobe is a strong ally of marketing innovation.” ANNUITAS Marketo bit.ly/2zmQ2S6

"This is an opportunity for marketing automation and Web CMS to better integrate around CX.” ANNUITAS Adobe Marketo bit.ly/2zmQ2S6

"This could also take marketing automation more into e-commerce.” ANNUITAS Adobe Marketo bit.ly/2zmQ2S6

"Adobe will be a gateway (for Marketo) to #B2C; Marketo will be a gateway (for Adobe) to #B2B.” ANNUITAS bit.ly/2zmQ2S6

"This may raise the profile of Microsoft Dynamics as a #CRM option in a #demand #marketing stack.” Adobe Marketo bit.ly/2zmQ2S6

"We don’t love Marketo being acquired — as there was value in having an independent #marketing #automation vendor — but Adobe is probably the best place Marketo could have ended up.” ANNUITAS bit.ly/2zmQ2S6

ANNUITAS POV: "We don’t love Marketo being acquired — as there was value in having an independent marketing automation vendor — but Adobe is probably the best place Marketo could have ended up." lnkd.in/enPAzih

Research shows 80% of CEOs don't trust their marketing teams to drive demand. Here's the "CEO's Guide to Demand Generation" ... a great piece by my team at ANNUITAS ... lnkd.in/dSEi3ik

Here's something to consider as you start your Tuesday: "Are You Committing Random Acts of Marketing and Sales?" Could you drive 4-5X greater growth by taking a different approach? Just posted this … bit.ly/37aLbC9 #demand #growth #digitaldemandtransformation

"A Digital Demand Transformation is complex and multi-faceted. ... The faster you move, the more quickly you … [can] course correct, and the more quickly you can tackle the multiple layers involved in the transformation initiative.” bit.ly/38gvutJ #strategicdemand

"The Growth Marketing movement (aka growth hacking) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. … Yet ‘first generation’ Growth Marketing has hit a wall.” bit.ly/2vDZ4LB #growthmarketing #strategicdemand

"It is time for Growth Marketing as a discipline to mature. It’s time for Next Generation Growth Marketing.” bit.ly/2vDZ4LB #growthmarketing #strategicdemand #demandmarketing

"Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving ... growth.” bit.ly/2vDZ4LB #growthmarketing #strategicdemand #demandmarketing

"At ANNUITAS, we refer to this evolution of Growth Marketing as the shift to Strategic Demand – i.e., a state where true enterprise ‘demand chain management,’ optimization and predictable demand planning becomes possible.” bit.ly/2vDZ4LB #growthmarketing #demandmarketing

Big night for ANNUITAS last night … winning the Digital Services Partner of the Year Revvie at the @marketo #MKTGnation event last night in SFO. So proud of my team! cc: Lauren Goldstein Jennifer Harmel Jenny Robertson

Proud of ANNUITAS client @2080strategyex for winning a Marketo Revvie last night for their kick-ass Perpetual Demand Generation program! #MKTGnation

Catch Marketo's #MKTGnation Marketing Nation Summit keynotes via livetream!! Register for free here 👉 ow.ly/GL1930jIuzZ GO #FearlessMarketers!

This really happened! Great work ANNUITAS team!! Cc: Jenny Robertson #MKTGnation