I’m all about keeping score. The storyarb crew added a cool new little ticker — one simple step that makes all the difference in our ops. Our new ‘content counter’ feature allows our writers to input a piece's “worth,” AND: - It shows our clients that we're actively

Your B2B content machine is probably way too complex. After building 4 B2B companies and studying countless others, I can tell you that today's winning formula only has 3 parts: 1. Exec Social Not just LinkedIn algo-chasing fluff. Strategic storytelling that: • Shares deep

I'm shocked how many companies still sleep on email newsletters. We have multiple newsletter exits (Morning Brew ☕️, The Hustle, Milk Road) & more newsletter tooling than ever (beehiiv 🐝, Kit) yet I can count on one hand the # of great company newsletters. Here's my theory

Helped this up-and-comer with her content last night. A mission critical long-form content piece that had to result in optimal CVR. CVR = college acceptance. Up-and-comer = my daughter. Baby girl is officially 18 and on the college visit circuit. I know — I don’t know how it

If you're a marketer having a tough day, just imagine the team responsible for reporting ROI on this campaign spend. 🫠

Give. Away. The. Gold. You think your secret sauce is so valuable. And you're right. So stop keeping it a secret. It's likely the most high-value "conversion kit" you have. Deep-niche value that can support your ICP to make their job easier??? That right there is gold. Give it

Today in "Why I Love My Job" 🤩

Quickest fix for half of all mediocre B2B content: Reframe the hero. Most brands write case studies with them wearing the cape, but great content makes the reader the hero. They see their own problems in the first 3 paragraphs. They walk away with tools they can implement. And

𝘞𝘩𝘺 𝘢𝘳𝘦 𝘸𝘦 𝘸𝘩𝘪𝘴𝘱𝘦𝘳𝘪𝘯𝘨?? It's been happening in so many of my calls with prospects.... There's this moment. They lean in. Lower their voice. Look around as if they're about to ask me to help hide a body. And then they whisper: "𝘚𝘰... 𝘥𝘰 𝘺𝘰𝘶 𝘨𝘶𝘺𝘴,

I’m gonna go hard on marketing teams today…your sales team is right. They need more than one case study and a dusty pitch deck to close deals. Don’t grab your pitchforks — I’m always ‘team marketing’ but you don’t have a marketing team if your sales team can’t close deals and

I’ve been leading marketing teams for 15 years and the most successful ones routinely do these 5 things: 1. Start with the customer, not the channel They obsess over their ICP. Before making a single content, ad, or campaign decision, they ask: *“*Would this help our customer be

If your newsletter disappears tomorrow will anyone notice? If the answer is no, you're promoting. If the answer is hell yes, you're building a product. Newsletters are products, NOT promotion. Build something they want and need to read.

We sold subscriptions to a site we hadn’t built yet at my last startup. A little wild when I really think about it. But it worked. We sold the vision of what it was going to be, and because we were building something the industry was in desperate need of, it clicked immediately

"Excellent" rarely shows up in my vocabulary. Maybe it's the Montessori in me. But this week, I've used it multiple times. That's when I know our team is on fire. They Get it. Capital G. Three simple questions to use as a checkpoint to understand if your folks are firing on

“We’re looking for the 1,000 true fans.” A very smart marketing leader from a very smart company said this on a discovery call this week, and I can’t stop thinking about it. That’s what every company should be building for. It’s what I’m looking for at the ‘arb, and it’s what

Soooo many marketers riding the wrong wave. “Total engagement skyrocketed!” → Great! Until it dips or dives or bumps... and suddenly you’re spiraling: “Do I actually know what I’m doing here?” Here’s the problem: Total engagement ≠ quality engagement. Total engagement ≠

Ahhh mid-year panic. When the YE goals get real real. 🫣 Getting this a lot out there rn. Mostly with teams leading AI-product launches, but have no GTM motion in motion quite yet. They all need content out the front door yesterday. And it can't take too long. They have real

Most companies are sitting on a distribution engine they’re not using. Your team. Your marketers, your sellers, your product leaders—every one of them has a network. People who trust them more than they trust your brand. People who actually read what they post. That’s why