We tend to vastly overestimate what we can achieve in a year——and wildly under-estimate what we can accomplish in a decade. THREAD. 1/12

"Every father should remember one day his son will follow his example, not his advice." — Charles Kettering

Faced with new flavors of La Croix at almost every shopping trip I become...samplemousse

"It's impossible for a man to learn what he thinks he already knows." –Epictetus

#Dune was INCREDIBLE. A top class return to high sci-fi that reinvigorates the genre. Stoked to see it in a packed theater. I’m ready for genre and sci-fi to return to full form.

Bobby Goodlatte S/o Aaron Lutze

Oura Ring Gen3 tracks more than just sleep. With triple the sensors, Gen3 unlocks your daytime heart rate and gives you personalized insights, 24/7. Learn more and order your sixth sense today: ouraring.com.

I’m really happy with this video. Everything you need to know about the sport that I love: youtu.be/jzJ5OHsa1EA

Big day! I just made and launched a website…massive (fun) learning experience: superrider.tv

"Great acts are made up of small deeds." – Lao Tzu

A small peek at something BIG, coming soon… gucci #GuccixOura

🎬 My new street trials film “Postcard From San Francisco” is live now on the Red Bull Bike YouTube channel… (Link below) Stoked to be sharing this and hope you all enjoy what we’ve been up to… #postcardfromsanfrancisco #RedBull #sanfrancisco #streettrials #newfilm #premiere

So proud of you Dylan Bowman - dad strength at its finest. #trailculture

This week's trials rider interview is with "Super Rider" Aaron Lutze. Check it out, and then follow him on YouTube (link in the interview) thisisbiketrials.com/2023/10/13/int… #Interviews

Aaron Lutze | Contract Season & The Pro Athlete Blueprint Aaron Lutze is a creator and sports marketing professional who spent more than a decade working at Red Bull. He's recognized as one of the best sports marketers in the industry and now shares all his insights publicly

Humbled by the response to the Freetrail podcast. Big thank you to Dylan Bowman for inviting me on! 🙏

“What you will likely see happen next will be the most savvy athletes begin to make their own long-form content & build audiences independent of brands & mountain bike media outlets.” Aaron Lutze - Insightful look at the athlete sponsorship landscape: bermpeak.substack.com/p/being-good-a…

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🔥Follow Your Passions🔥 So excited to record Episode #2 of Second Nature tomorrow, dissecting the business of outdoor with Aaron Lutze. The Docket: — Short and long-term plans for Second Nature — Rich Roll’s new podcast network — Crankworx MTB athlete strike —