Sam Wilcox (@_samwilco) 's Twitter Profile
Sam Wilcox

@_samwilco

Owner at @NaturalDsgn 🌿 Helping companies drive growth through design, systems and customer journey optimisation.

ID: 136683821

linkhttps://natural.agency calendar_today24-04-2010 16:21:30

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Sam Wilcox (@_samwilco) 's Twitter Profile Photo

Every scroll a website visitor has to take to see the value you can provide for them is a potential drop off point. Here's a simple and effective page flow to keep people engaged 👀 ⬇️ Hit them with a headline that resonates with their problems immediately when they land on the

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

"Design doesn't matter as much in B2B as it does in B2C." Actual truth: Poor design can cost B2B companies millions in lost opportunities and credibility. In a world where first impressions are often digital, design is your silent salesperson.

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

A shortlist of tools that you need to build a growth focused customer journey in B2B: - Ads - Website - CRM - Email marketing platform - Analytics That’s it. Don’t overcomplicate it. Focus on running tests on each of these tools and figuring out what works.

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

The ability to simplify a complex service is the hallmark of true expertise. - Be clear - Be concise - Address the pain points - Show the process This will set you apart from your competition when a potential customer lands on your website.

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

If you're a B2B business owner, remember: - Your website should be a lead generator, not just a brochure - Quality leads trump quantity every time - A smooth customer journey is key to reducing churn Optimise your entire funnel to see real growth.

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

Communicating that you understand and can solve your customers pain points should be the top priority on any landing page or website home page. This is the biggest leverage point that will build the trust and confidence needed to stick around and take the next scroll.

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

Building systems in your business is the best way to build leverage. Remember: - Implement - Measure - Optimise - Repeat If you identify all of the areas that you can do this throughout your customer journey, you'll achieve compounding growth over time

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

I've found that AI tools are terrible if you approach them with zero effort and expect them to just “do the work”. They are incredibly powerful if you use them as part of your deep work process, give them the right context and set them up to help you succeed.

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

How is folders in Airtable workspaces not a thing? They just expect you to have one workspace and throw ALL projects together in a mess or am I missing something? Feels like they want you to use workspaces as folders for organisation so they can charge you for it 🤨

Sam Wilcox (@_samwilco) 's Twitter Profile Photo

ai influencers about to get crazy. Midjourney video + chatgpt image gen completely changes the game for brands looking to generate ugc style ads. i was able to create this in minutes with a screenshot and two prompts. crazy. slap on some cute music and a voice-over. done.