.Tribeca Festival has more programming and awards for advertisers—another example of how the industry is making room for more branded film, and creating spaces for CMOs and filmmakers to network. I've got the exclusive details for ADWEEK: adweek.it/4aaO46w

Exclusive: dentsu's new Merkury tool is now available to Dentsu Media clients in the U.S. adweek.it/4aorwPo I demoed Merkury recently, and today wrote about it for ADWEEK.

I asked Duolingo global social leader, Katherine Chan, about the social listening, THAT Super Bowl ad and Duolingo on Ice: adweek.it/3xzE5ZO. She'll be on stage next week at ADWEEK's #SocialMediaWeek event!

I'm back from my honeymoon and appreciate your patience if you've emailed me! I'm unpacking my swelling inbox today.

My husband asked if I wanted to catch up on Shogun and I said NOT TONIGHT iykyk

ADWEEK's Olivia Morley spoke to three agency bosses who have ended client relationships for various reasons. Their experiences illuminate the sometimes toxic dynamics that can ultimately lead to separation. adweek.it/4b3SNH9

📢 @phdworldwide won global media AOR dutires for David Yurman. I got the scoop on the media review for ADWEEK ⬇️

As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge ongoing campaign performance. adweek.it/3UUS2uM

Earlier this week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it’s-kind event. adweek.it/4bQg8g3

Congrats Valerie Davis, the driving force behind Assembly's North American business, who blends dedication, empathy, and innovation to achieve outstanding results for our people, clients, and partners. We couldn’t be prouder! From your team at Assembly. #sponsored

Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. adweek.it/4bl1c9M

ADWEEK's Olivia Morley talked with leaders at independent agencies Highdive, BarkleyOKRP, Burrell Communications Group and Mekanism, about their private equity deals, and how other agencies can navigate the funding process. adweek.it/4bGUoTT

not a flex 😭

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BREAKING ☕️🎬🗞️ Starbucks Sugar23

You might’ve seen my recent story about how private equity firms are investing in indie ad agencies. Ahead of Cannes, I’m compiling a list of PE players in the space. If that’s you, text me asap at 8018895465.

What ad agency is behind Kamala HQ ??? 💚

Me: I don't want to see anymore Super Bowl ads with celebs. Also me: WILLEM DAFOE! I love him.

This week on "Agency Business,” Jon Cook joins Brian Wieser and Olivia Morley for an engaging conversation on how VML has evolved into a powerhouse spanning world-class creative and deep enterprise technology. Listen: open.spotify.com/episode/4C7ixG…