Neeve Prendergast (@_neevemarypr) 's Twitter Profile
Neeve Prendergast

@_neevemarypr

ID: 1176261266177953792

calendar_today23-09-2019 22:25:22

39 Tweet

22 Followers

118 Following

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

PR and ice cream?! Two of my favorite things! So excited for Syracuse PRSSA event with Ben & Jerry's and Advancement Project. Love the social responsibility message behind this campaign. And yes, the flavor is delish 😋

PR and ice cream?! Two of my favorite things! So excited for <a href="/SUPRSSA/">Syracuse PRSSA</a> event with <a href="/benandjerrys/">Ben & Jerry's</a> and <a href="/adv_project/">Advancement Project</a>. Love the social responsibility message behind this campaign. And yes, the flavor is delish 😋
Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

#JusticeRemixd “represents the mix of people of color in our nation with a spicy kick of the fight we all need to have for our rights” The symbolism of the flavor really captures the activism spirit within our country

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

Within Ben & Jerry's scoop shops nationwide, customers are able to get great ice cream and a lesson on the mission of Advancement Project. By using the physical space of their stores, Ben and Jerry’s amplify their storytelling reach and capabilities with this unique set up

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

With over 300 million impressions on the campign, this partnerships shows the power of PR to make real change. I am excited to see where this field takes me and the change we are all capable of #JusticeRemixd #SUPRSSA #PREthics

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

So excited to be attending ICON (virtually albeit)! Can’t wait for a week of learning and listening @PRSSANational PRSA #ICON2020

So excited to be attending ICON (virtually albeit)! Can’t wait for a week of learning and listening @PRSSANational <a href="/PRSA/">PRSA</a> #ICON2020
Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

Excited for this months Syracuse PRSSA meeting with Joanne Dwyer, Vice President of CSR & Sustainability. Such an important time for this sector of PR, especially in healthcare!

Excited for this months <a href="/SUPRSSA/">Syracuse PRSSA</a> meeting with Joanne Dwyer, Vice President of CSR &amp; Sustainability. Such an important time for this sector of PR, especially in healthcare!
Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

Dwyer states CVS's position as a CSR leader can be credited to its business/economic impact, positive health decisions, focus on environmental impact, commitments to people and partners and investment in local communities. Now, if someone could come up with a catchy acronym...đŸ€”

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

Although I may be a words over math person, CVS Health uses a unique quadrant-based materiality approach to ensuring all stakeholders are pleased with significant economic, environmental and social impact initiatives. Really engaging way to see shifting trends within CSR.

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

Dwyer stresses the importance that change cannot be made overnight: "Things can't change without bold goals in the long term." With a shift in CSR away from philanthropy, companies like CVS are embedding social responsibility into their brand identities #CSR #SUPRSSA

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

In her book Lean In, Sheryl Sandberg points out how female professionals often underestimate their skills. Check out my blog read my thoughts on how the PR industry can overcome this dilemma and see more women in positions of power #leadership nprender.wixsite.com/website/post/a


Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

Such a rewarding experience with the @PRSSANational Bateman Competition. #medialiteracy is crucial to restoring civility to our society and an important lesson to teach younger generations. Grateful for Syracuse PRSSA for continuing to push me professionally and for my amazing team 🍊

Neeve Prendergast (@_neevemarypr) 's Twitter Profile Photo

Olympic star Simone Biles once again proves that one-off #CSR is a thing of the past as she announced her departure from #Nike to join #Athleta. But does this move impact Nike or USA Gymnastics more? Check out my blog to learn more. #purpose nprender.wixsite.com/website/post/b


The Castle Group (@castlegrp) 's Twitter Profile Photo

#CastleClient Boston College High School recently announced a historic $49M gift from late alumnus Pat Cadigan to build a 50,000 square foot Wellness Complex. Read more in this piece from The Boston Globe's Jon Chesto: bostonglobe.com/2022/04/07/bus


The Castle Group (@castlegrp) 's Twitter Profile Photo

With the recent announcement of a $10M gift, Castle client Boston College High School has received over $65M in donations in two years. This week, BC High president Grace Cotter Regan was featured in Jon Chesto's Bold Types for her steadfast leadership. Read more here: bit.ly/3fVNORz #BCHigh

Sam Mintz (@samjmintz) 's Twitter Profile Photo

At the same time I think: -Newspaper endorsements are not that important -It's deeply alarming that billionaire owners of two of the biggest newspapers in the country are choosing this moment to meddle in the papers' editorial output