David Ogilvy’s 1982 advice on how to write Including point 4, that using jargon is the “hallmark of a pretentious ass”

Fascinating eye tracking experiment by Breeze that shows we tend to follow the gaze of others - a simple tactic for websites to harness From Webs of Influence by ⁦Nathalie Nahai

1981 poster for Parker by CDP that turns a simple fact into something truly memorable Copywriter: Richard Foster Art Director: John Horton In Campaign’s Posters of the Century

Perhaps the greatest title of a psychology paper ever (The study amended essays, replacing long words with shorter ones. Participants who saw the essays with the shorter words judged the author as more intelligent than those who read the more wordy essays)

Brilliant idea from Philippines to encourage handwashing - before lunch stamp kids' hands with a picture of a germ which takes 30 seconds to wash off If you work in a primary school, or know someone who does, maybe worth testing once lockdown is over vimeo.com/70398745

Odd little burst of nostalgia from this.

"Spill your tea on this cover and you’re a peasant!" Pathé News looks at the 1959 bedroom of the future... #NationalTeaDay

Millward Brown: the more messages you try and communicate the less likely you are to land any individual message Great spot by ⁦@tomroach

Planning to spend my weekend in the company of Caroline Criado Perez and Gretchen McCulloch now at @gretchenmcc.bsky.social

Wonderful way of looking at life from Gerald Durrell In today’s Times

Why we need to remember advertising should be designed to engage an audience, not a board of directors: tinyurl.com/y9erdbe8

Best coworker ever.

I love this as a design principle - rather than try and change behaviour, note what people already do and create a product that makes that behaviour even more effective... Via Brilliant Ads

The Chief what now?

How to record accurate coil data guide: Building on 35 years of coil manufacturing and winding experience, we have just launched the first in a series of 'How to' guides, ideal for both new and experienced winders. Learn more and register your interest: houghton-international.com/how-to-record-…

The digital North East Business Awards are looking great! 🎥🏆 #nebizawards20

Right, I’ve been doing some reading (and writing) about young women’s experiences in public space, and it’s made me so angry and upset that I have to share a digest with you all.

After such a tough year, most of us are feeling vulnerable in one way or another.   But vulnerability can be a catalyst for good communication, as I discuss in my new blog post.   wellmark.com.au/blog/advertisi…