Manson Chen (@_mansonchen) 's Twitter Profile
Manson Chen

@_mansonchen

Creative Strategy | Growth Marketing | Gen. AI | prev. growth at Calm, Cash App

ID: 1695883554201497600

linkhttp://sovran.ai calendar_today27-08-2023 19:38:46

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Manson Chen (@_mansonchen) 's Twitter Profile Photo

Introducing sovran.ai, it's a way to automatically create video ads I went from no web app to functional web app and 40 people on my waitlist in 6 weeks. Now I'm starting to let users alpha test! Here's what happened: 👇 cc: buildspace nights & weekends

Manson Chen (@_mansonchen) 's Twitter Profile Photo

make AI video ads a breeze sovran.ai is in open beta for a limited time try it for free now and let me know your feedback :)

make AI video ads a breeze

sovran.ai is in open beta for a limited time

try it for free now and let me know your feedback :)
Focal (@focalhq) 's Twitter Profile Photo

Manson Chen (Parabolica ex Cash App & Calm) and the importance of naming conventions as a cornerstone of #performancecreative. Full episode now on Spotify. → linktr.ee/Focal.inc

Michael Magán (@mrmagan_) 's Twitter Profile Photo

I just created this video ad in 5-minutes with sovran(dot)ai created by Manson Chen. New features since I last used it: - human realistic AI voice - Upload your own images. Not to mention the Ai generated killer copy. I love the community of builders I joined after s4!

Manson Chen (@_mansonchen) 's Twitter Profile Photo

Hate making video ad iterations for Meta? Hooks are one of the easiest and most effective ways to improve ROI. Now you can batch create video ads with your hooks and videos selected. sovran[dot]ai - try for free 😁

Eric Seufert (@eric_seufert) 's Twitter Profile Photo

The inflationary impact of AI-generated ad creative: For the past several years, one dominant digital advertising trend has been mass-volume creative production and experimentation. (1/X)

The inflationary impact of AI-generated ad creative:

For the past several years, one dominant digital advertising trend has been mass-volume creative production and experimentation. (1/X)
Manson Chen (@_mansonchen) 's Twitter Profile Photo

It's a shame how many ads go unnoticed because the hook's bad You're just burning cash: -> Writing briefs -> Writing scripts -> Re-ordering clips your timeline Test more: -> Visual hooks -> Text hooks -> Audio hooks Aim for a Hook Rate above 30%

It's a shame how many ads go unnoticed because the hook's bad

You're just burning cash:
-> Writing briefs
-> Writing scripts
-> Re-ordering clips your timeline 

Test more:
-> Visual hooks
-> Text hooks
-> Audio hooks

Aim for a Hook Rate above 30%
Manson Chen (@_mansonchen) 's Twitter Profile Photo

Don't know how to grow on Meta/TikTok with video ads? I'm building this tool after testing over 5,315 video ads on Meta over the last 4 years This started in s4! Still sticking with it and looking forward to all the incredible people I'll meet cc buildspace nights & weekends

Don't know how to grow on Meta/TikTok with video ads?

I'm building this tool after testing over 5,315 video ads on Meta over the last 4 years

This started in s4! Still sticking with it and looking forward to all the incredible people I'll meet

cc <a href="/_buildspace/">buildspace</a> <a href="/_nightsweekends/">nights & weekends</a>
Manson Chen (@_mansonchen) 's Twitter Profile Photo

We're only just getting started but it's wild how many video ads have been created using Sovran so far! Saving growth and UA teams from a TON of headache on variations, iterating, and ad naming so they can focus on being creative. Much more exciting things to come! Manson

Manson Chen (@_mansonchen) 's Twitter Profile Photo

It took me over 12,345++ video ad tests on Facebook to condense the knowledge into this 58 second clip. Watch it to git gudder at making Facebook video ads.