Comparing your positioning, marketing & website with Fortune 500 corporations is a mistake I see businesses making all the time. Look to competitors who are just one or two orders of magnitude larger than you. What they're doing is far more relevant to you than the big guys.

We're back again with all the latest goings on what's happening at home and abroad this week including details of the new Broadband Connection Points in Mayo. bit.ly/30Oy1cJ

This. Except I am both the tech & marketing teams.

For LEOs & anyone involved with Trading Online Voucher: I've had a private message from Dept. Communications confirming that TOV matching rate remains at 90% and a timelimit of 4 months. Source: "the team that look after the TOV scheme" via the Dept. social media team.

"You're a human, and humans need breathing room" I love this. As a mentor I meet a lot of aspiring entrepreneurs who want to start low margin, low "breathing room" businesses. Why make things difficult for yourself? There are easier options out there! Read this:

Why Your Website Sucks and Your Web Designer Hates You marketingforconsultants.com/why-your-websi…

Lead Generation Strategies for Consultants: lttr.ai/YrNv #referrals #MarketingStrategy #LeadGeneration #ConsumerMarket #CriticalImportance #EstablishingTrust #SalesProcess #3RdPartyAgency #ImproveSuccessRates #MonthLeavingVoicemails #LeadGenCompany

Let’s see how far this can go. Taco Verdo: Can you help your neighbors see this? anyssa.bsky.social: Can you please share this locally? Dano: Who in Japan should know about this? Dean Burton: Can you give us a boost in Spain? WebsiteDoctor®: Can you share this in Ireland?

Positioning is crucial. Vertical specialization is the secret "magic bullet" that everyone is looking for. You [may have] heard it here first!

I was asked for any secrets I have for marketing. Here's a mini-rant: linkedin.com/posts/alastair…

Becoming an authority in your field is not a requirement to have a successful consulting business. In fact, based on my research*, I'd estimate that 90%+ of independent consultants choose not to build their authority. More: linkedin.com/posts/alastair…

I just had Mai-kee Tsang on The Recognized Authority podcast where she spoke with me about why most podcast pitches are bad. Check it out here: therecognizedauthority.com/create-the-per… #TheRecognizedAuthority #TRApodcast #authoritymarketing #podcast

Ecommerce site owners: check out this free seminar tomorrow from @Louisemcdsocial on accelerating online sales. Louise is fantastic, this will be worth tuning into. (midday Dublin/London time, 7am Eastern)

Behind the Scenes: The Rebrand with Alastair McDermott ed.gr/dm4ln

The first human marketers were salespeople in an open air market yelling "figs", but the first marketers were the figs! If we look at the primitive origins of trying to get a individual to make a decision based on external stimuli, plants did this first. ed.gr/dnerd

How to Write Useful Books with Rob Fitzpatrick ed.gr/dm4lo

Learn more about Value Pricing from THE recognized authority in the field, Ron Baker.

How to Do Value Based Pricing with Ron Baker ed.gr/doaf1

Trust and Lead Generation for Consultants ed.gr/doagq