No matter what part of the country you're in, your viewers want to hear about #climatechange. Frank Mungeam has been leading the charge to embrace climate reporting, and in this edition of Elevate TV, he explains how to sell the story: youtube.com/watch?v=cttMVc…

How do you turn your newscast into appointment TV? Give your viewers something they can't get elsewhere. At Weather Elevate, our clients learn how to complement their station's weather app, not compete with it. Get in touch to learn more: weatherelevate.com/contact.

5 takeaways to help you tackle "the new normal." ow.ly/GLrP50F2xmC

What do you think? Can TikTok, a platform immensely popular with Gen Z, allow TV stations to reach young people and grow their audience in a meaningful way?

Twitter is partnering with a veteran climate #journalist and to launch a local weather news service called "Tomorrow." ow.ly/ARwI50F4Voh

.Nielsen underreported local viewing during the pandemic, Media Rating Council says bit.ly/2RFT0xi Jon Lafayette

The Weather Channel announced it will put a bigger focus on #climatechange and its impacts in its programming. There's no need hesitate any longer; talking about local climate impacts is a way to stay relevant, but there's a right and wrong way to do it. variety.com/2021/tv/news/w…

If you want to add value for your viewers (something they can't get on the app), it may be time to embrace reporting on the impacts of climate change in your local market. Get in touch to learn how! weatherelevate.com/contact

#hurricaneseason is ramping up, and it's expected to be an active one. Are you ready for #severeweather coverage in the field? Cheryl Nelson has tips in this video, and more at Weather Elevate: weatherelevate.com/contact. youtube.com/watch?v=T8SqUR…

If you attended this virtual event, you already know that Kristie Gonzales is a force of nature. In this edition of Elevate TV, you'll find out what she values in weather talent, and how to ensure your reel catches her eye: youtube.com/watch?v=otMcwv…

Incorporating local impacts of #climatechange gives viewers meaningful content they can't get anywhere else, and it will differentiate your team and help build your #personalbrand. So says @SeanSublette of Climate Central in this edition of Elevate TV: youtube.com/watch?v=IvUGlV…

The historic #heatwave in the Pacific Northwest may feel daunting to cover, but Climate Central has resources to localize and humanize every story about the #ClimateCrisis. Learn more from @SeanSublette in this edition of Elevate TV: youtu.be/IvUGlVG335o

See who has joined the lineup for our Digital Revenue Summit virtual event in August. Employees of LMA member organizations can attend for free. Don't miss out! localmedia.org/event/digital-…

It’s official: Half the world’s population owns a Smartphone! Is your weather team’s strategy optimized for a multimedia approach with your broadcast and digital platforms complementing (not competing with) each other? tvtechnology.com/news/smartphon…

Our most popular #stories of 2021 (so far) reflect new challenges and opportunities. Check it out! ✔️ ow.ly/2Bh550FqhbO

Our YouTube channel has resources for every type of storm coverage and field reporting, featuring tips from FEMA-certified disaster preparedness instructor and broadcast meteorologist Cheryl Nelson. Find these > 5-minute tutorials and many more: youtube.com/channel/UCdIWM…

Newsrooms trying a new show format? #Reporting from the community you live in? Localizing #climate change. SUBSCRIBE to our weekly Lab Report for (more) #stories like these: ow.ly/HHEv50FqjpM

One of Climate Central's leaders, @SeanSublette, recently sat down with @EricaGrowNYC of Weather Elevate to talk about Realtime Climate and other tools his org provides journalists and broadcast mets. See the 5 minute interview here: youtube.com/watch?v=IvUGlV…

The Climate Central team plans to build out alerts for wildfires and droughts next. MORE on their new #weather tool Realtime Climate. ow.ly/eCvI50Fvp5U

There’s a #weather tool for that (and it’s free)! (Climate Central) MORE: ow.ly/CAP050FHepW