Two-Way Communication: Importance and Best Practices by Mariya Postelnyak | ow.ly/In3z50TaNLi via ContactMonkey "To truly improve two-way communication, you’ll need to foster a culture of feedback in the workplace."

.Robert Swartwood: The Most Important Question a Writer Can Ask | ow.ly/nQsU50TefPa via @writingdigest The macro is the overarching Why? Why this story and not some other story? Why make this one particular character the protagonist and not another?

.@thehackernews: New Flaws in Microsoft macOS Apps Could Allow Hackers to Gain Unrestricted Access | ow.ly/vLbL50TehR4 by Ravie Lakshmanan "Eight vulnerabilities have been uncovered in Microsoft applications for macOS that an adversary could exploit ..."

6 Different #WritingStyles to Master for Better Stories by Sarah Rexford | ow.ly/OQTa50TegPY via selfpublishing.com "Different writing styles are simply the way a writer combines words into sentences to communicate their story."

.@thedrum: When #authentication falls short: Myths and realities in #advertising ID solutions by Valbona Gjini | ow.ly/G1oZ50TeeTN

#EthicalAI: Policy Development Tips for #PR Professionals by Allison Gross | ow.ly/1CWR50TeiFx @vancomm "We think of AI as an assistant, never an author. #AI should enhance, not replace, human intelligence and decision-making."

Gabriel Fontenelle: 2 Simple Techniques to Improve Your #CreativeWriting | ow.ly/HSz550Teh5M via @medium "Creative writing is gaining increasing prominence, and people love expressing themselves freely, using all their creativity in their texts."

Vox Optima is #hiring for these new positions coming open in the future! A Secret-level security clearance is required, and Veterans get a hiring preference. Reach out to us today at [email protected] to learn more! #WeAreHiring

What is an #Influencer? – Social Media Influencers Defined [Updated 2024] | ow.ly/a59u50TfnWK via @InfluencerMH "Social media influencers are individuals who have built a #socialmedia following due to their knowledge, expertise, or interest in a specific topic."

Jennifer Gehrt: Best Practices for Managing Review Cycles | ow.ly/AmK250TfqMV @prcommunique "No. 1. Define Clear Objectives and Expectations. Before starting any review cycle, establish clear goals and expectations for the process."

Aligning Brands and Creators to Drive #InfluencerMarketing and #BrandTrust | ow.ly/xwkg50TfmvK ~ @prnews cristina garcia "Put simply, influencers are the trusted voices they’ve come to rely on for recommendations when looking to buy products and services."

MT Creative Bloq: Serif vs. sans-serif: how to choose the right font for your project trib.al/qzWvzeV "It's always dangerous to oversimplify these things. But in general, serifs lend a sense of traditionalism, elegance and authority to a design."

.Sword and the Script ✒️🗡: Study says #influencers that turn off #socialmedia comments aren’t very influential by @frank_strong | ow.ly/p6cb50TfrGi

Megan Noorman: 18 #MediaTraining Tips for Success | ow.ly/Jp3150Tfpbk Zen Media "No. 2. Know your message. Before any media encounter, be clear on the key #message you want to convey. This will help you stay on topic and control the conversation."

Jenny Pak: Perfecting Your #CrisisCommunication Plan | ow.ly/kZ9Q50TgotZ via PandaDoc Nominate a spokesperson. The spokesperson should be the face of the organization, representing its values and sentiments.

.@vincethenero: How to Pitch Journalists in 2024 (According to Journalists) | ow.ly/zLfE50TgqrB BuzzStream "No. 2. Ensure the Journalist is Relevant. Relevance is the key to success in pitching journalists."

6 Effective #CrisisCommunication #Strategies (2024) by Szabolcs Szecsei | ow.ly/MplM50Tgpvb DesignRush "Aim for Quick and Accurate Communication. In crises, inaccurate information and misinformation will cause even more panic among your target audience."

#Strategic #PR #Tactics by Impact Authority for Media Coverage Success | ow.ly/O1NV50Tgq0v @medium "Crafting Messages that Resonate. This involves more than just catchy headlines; it’s about creating content that reflects the values and aspirations of your audience."

Embracing Humor, Building Trust Through a Crisis by Travis Claytor, APR of TC Strategic Communications | ow.ly/MXfq50Tgrw0 @spinsucks Even if you successfully embrace the fun and find an opportunity to laugh with your audiences, there’s still work to restore brand reputation and trust fully.

Effective #crisiscommunication starts with this | ow.ly/VGMS50TgoWp @firstup_io "Humans respond better to real communication, not corporate speak. So when crafting your crisis communication, think like a human, not a company."