We know that words matter, but too often forget that, as content creators, we have the power to unite our stakeholders by choosing the right words. Even if you're not in politics, this is a great lesson to learn!

axios.com/2024/04/28/ele…

Coach Deion Sanders leadership playbook prioritizes clear communication. Carry this principle through to your PR efforts - if your audiences aren't clear about what you're communicating, you're done before you start!

hbswk.hbs.edu/item/coach-dei…

#AI tools are great, and we should look at using them when we can, but not at the expense of losing the trust of your key audiences. As with all risks, look at the 2nd and 3rd order effects of the choices you make.

zdnet.com/article/you-sh…

How important is #personalbranding for #executives and the C-suite? via @tcstrategic
tcstrategic.com/2022/11/how-to…

'What’s Known?' 'What If?' 'Now What?' 'So, What…?'

Asking questions doesn't always come naturally, but asking the right questions can uncover critical information to help guide your communications efforts, and even keep you out of trouble.

hbr.org/2024/05/the-ar…

How To #Embrace And #Improve #ExecutiveReputation via @tcstrategic
tcstrategic.com/2022/11/how-to…

Engaging content is where art meets science. Most of us focus on the art, but here's some science from Social Media Today that could help your content efforts.

#socialmedia #content #brand #pr #publicrelations #marketing

socialmediatoday.com/news/rhythm-so…

Your daily dose of inspiration and creativity! You may not be attending Coachella, but that doesn't mean you can't learn from these creative marketing examples. #brand #marketing #content #pr #trends

eventmarketer.com/article/coache…

Hopping on trends can be a great way to stand out, but following the shiny object isn't always the best plan. Make sure the shiny object works for YOUR brand, and more importantly, make sure it's integrated with the rest of your campaign.

blog.hubspot.com/marketing/link…

What does your social media strategy look like? I hope it includes original content! It may be time to revisit your approach. #socialmedia #content #pr #brand #marketing

theverge.com/2024/4/30/2414…

I've been asked so many times by clients and colleagues, 'what can we do about misinformation?' There are ways to fight back, and the Spin Sucks team has nailed it! Take a look!

spinsucks.com/communication/…

TC Strategic Communications Wow 😮 that’s cool. Thanks for sharing