7 Useful Tools for Digital Marketers and Content Creators youtu.be/kzzzZItFXUg Which tools are on your list? Any obvious ones I missed?

Man for a lot of brands I've seen or audited, December into January (Q5 as some call it) had some of the best performance I've seen in a while. I think this is a combination of some recent meta advancements, seasonal demand, alongside some really cheap media. Let's take a look:

all of you need to chill, our data costs are getting too expensive

In the week before the new year, the revenue growth from new customers in skincare and haircare for women was up 17% compared to the previous year and the revenue growth from new customers in skincare and haircare for men was down 66%. Insights via Varos data

6. Varos What: Evaluate your industry paid performance vs the market & benchmarks Use case: • Make weekly buying decisions on benchmarks on CPC, CPMs, and more • Prove to clients that recent decline or increase in performance based on their data Link: Varos.com

Do you ever get curious how your competitors split up their paid media budget by platform? I certainly have always been curious; but now it's easy to see with Media Mix Reporting from Varos

Two weeks before we welcomed 2023, the median spending on Facebook ads for medicine in the US was $7,763, one week before, the spending almost doubled going to $13,197! Insights via Varos data

varos.com ➡️ Need benchmarks for market research - use Varos ➡️ Shows a benchmark of where your business stands against the competition ➡️ Help your clients gauge their business performance based on their data

Businesses expect ad performance to improve every month. Yet performance is genuinely affected pretty hardcore by market movements & economic factors out of your control.

Today, with the launch of our Executive Summary feature, we Varos take our step into also being the place where a CEO can understand how their overall business is doing compared to competitors AND if they had a good or bad week.

Varos Btw, Varos now has higher-level business metrics like blended CAC, MER, and Spend / Rev, which makes Varos even more useful. Not only can you get ad benchmarks, but business benchmarks too. So we can see things were also pretty normal for Shopify stores:

From Varos - median FB Ads CPM up 49% today (based off 3,000 advertisers)

Varos providing data for another major news org - we've now helped the Financial Times, CNBC, AdWeek, Morning Brew and more.

actually interestingly, i'm seeing in Varos for the past 3 months: - revenue is growing a bit YoY (+3%) - LTV/CAC is down significantly YoY (-17%)

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Media Mix in the Varos dashboard is one of my favorite features. It shows you vs. your peers' spend distribution across channels to help decide where to invest your ad spend. We just did a case study with @intensifyagency. CEO @alexgolick said “Trying out new channels is

finally got our affiliate program set up, anyone that refers someone to Varos with their link gets 30% of the referred revenue in perpetuity. dm/email Doug Baltman (doug at varos . com) if you want to get set up and make lots of monies!

7. Varos Varos anonymizes, aggregates and tags data from thousands of companies. Make weekly purchasing decisions based on CPC, CPM, and other benchmarks. Link:- varos.com

Big product update for Varos - 200+ new verticals added (through our new AI tagging system) + new UX How we got here and why it's important: In our data co-op, 4,000+ companies and counting are pooling their data together. They can filter benchmarks by company parameters,

My Creative Audit Process: 1. Performance download 2. Compare those metrics to other brands in their industry using Varos 3. Extract creative learnings to date 4. Find creative opportunities Want to see this in action? See this week's video: youtu.be/cl_eM6edWUk