How did Bud Light get it so wrong with influencers? It’s all about values alignment. James Davis and Ory Rinat discuss what went wrong on ep 4 of Game Plan, out today! Watch, listen, and subscribe: bit.ly/3LRzaaD

No clicks? No pay. James Davis and Ory Rinat discuss shifting risk from brands to influencers. Watch, listen, and subscribe to Game Plan: bit.ly/3LRzaaD #DigitalMarketing #MarketingStrategy #PoliticalNews #Election2024 #PodcastLife #PodcastRecommendations

On Game Plan episode 4, Ory Rinat, CEO of Urban Legend, reveals why influencers get better results when they have skin in the game. How does less risk for brands lead to more authentic content? Watch, listen, and subscribe: bit.ly/3LRzaaD

What is the most wasteful form of digital advertising? Ory Rinat from Urban Legend thinks he has the answer. He joins James Davis on this episode of Game Plan. Watch, listen, and subscribe: bit.ly/3LRzaaD

Native ads didn’t deliver trust—so what will? James Davis and Ory Rinat dive into the future of authentic content marketing. Watch, listen, and subscribe: bit.ly/3LRzaaD"

You can buy traffic, but you can’t buy loyalty. James Davis and Ory Rinat on why cheap clicks won’t build lasting audiences. Watch, listen, and subscribe: bit.ly/3LRzaaD

Media trust is down, but influencers still have it. James Davis and Ory Rinat explore how trust plays out online. Watch, listen, and subscribe: bit.ly/3LRzaaD

Trust isn’t universal—it’s personal. James Davis and Ory Rinat on why influencers resonate with their specific audiences. Watch, listen, and subscribe: bit.ly/3LRzaaD

Trust isn’t universal—it’s personal. James Davis and Ory Rinat on why influencers resonate with their specific audiences. Watch, listen, and subscribe: bit.ly/3LRzaaD

Brands are losing power, influencers are gaining it. James Davis and Ory Rinat explain how. Watch, listen, and subscribe: bit.ly/3LRzaaD

Leadership is about valuing the whole person, not just their work. Our founder/CEO James Davis, shares how this lesson has shaped the company’s approach to building a supportive team culture. #Leadership #TeamCulture

Organic reach is dead—here’s what’s next. James Davis and Ory Rinat break down how social platforms are evolving. Watch, listen, and subscribe: bit.ly/3LRzaaD

Today’s influencers are yesterday’s surrogates. James Davis and Ory Rinat discuss the evolution of influence. Watch, listen, and subscribe: bit.ly/3LRzaaD

No secrets in influencer marketing. James Davis and Ory Rinat reveal why transparency is key for success. Watch, listen, and subscribe: bit.ly/3LRzaaD

Pride in your message is power. James Davis and Ory Rinat on why secrecy kills influence. Watch, listen, and subscribe: bit.ly/3LRzaaD

Should progressives define themselves by ‘resistance’—or a vision that everyone can join? In this #GamePlan with James Davis clip, guest Arshad Hasan urges a messaging shift beyond just opposing someone else. It’s about communicating a future that resonates with the whole

As Inauguration Day approaches, the difference from the last election couldn’t be clearer. In episode 5 of Game Plan, Our Founder and CEO James Davis reflects on the unexpectedly swift results with guest Arshad Hasan, and what that means for election confidence moving forward.

Have a bottle ready in case lighting strikes! In the latest #GamePlanPodcast, James Davis shares how a simple conversation during his college days waiting tables opened the door to a Pentagon communications role.

Most PR is just noise. CEOs hire agencies, expect magic, and ignore the real issue—their strategy is broken. On How to Scale a Business, our founder/CEO James Davis talked with Hector about why he challenges clients from day one, and why he'd rather lose a deal than lie, and