In the so-called “year of elections” if you’re a politician/candidate, ignoring TikTok is a bad choice.

TLDR: Want to win your election? Talk to voters where they are (on TikTok) and stop expecting them to come to you.

👇 My take for RealClearPolicy

realclearpolicy.com/articles/2024/…

👀 check out Sean Topham speaking to Charles Croucher from 9News Australia about the NZ National Party’s election-winning campaign and how ASMR, Sand-Cutting, and a TikTok game helped them beat their opponents on social media.

.Ben Guerin of Topham Guerin talks with me about Tiktok, Memes and National's 2023 Election Win - and leveraging social media so help you share a message online. (Livestream for @nz_business Podcast) twitter.com/i/broadcasts/1…

In 2016 our founders Sean Topham and Ben Guerin set out to prove that digital could be done differently, by launching a creative agency that is digital to the core.

Here's what that looks like 👇

And we're just getting started...

We've made the Deloitte Fast 50 index for the second year in a row, with revenue growth of 319%. 🏆📈

Huge thanks to all TG clients, our team & supporters - it wouldn't be possible without you!

Read more 👉 campaignbrief.co.nz/2022/10/21/top…

Deloitte New Zealand #DeloitteFast50 #NZFast50

Farewell to the bravest, strongest and brightest force for good.

Thank you, Queen Elizabeth II, for your service. May you rest in peace.

Four-year-old Louie’s dream was to meet the Lloyds Bank horses - so we made it come true.

Here’s how it went 👇

#ByYourSide

Congrats to Silver #EffieUK Winners in the New Product or Service Category Department of Health and Social Care, @NHS, Cabinet Office, @tophamguerin, Marina Maher Communications (MMC), 23red and Freuds for the COVID-19 app launch campaign - which was incremental in helping the nation during the crisis. Bravo! #IdeasThatWork

📣 Exciting updates for TG APAC:

A warm welcome to our new Creative Director Tsieske van den Broek, and to Wilhelmina Shrimpton who joins TG as an Account Director.

We’re excited to see what they bring to the table, as both have a wealth of experience. campaignbrief.com/topham-guerin-…

Our founders Sean Topham and Ben Guerin joined Tandem, the design agency behind Alexandria Ocasio-Cortez's iconic campaign branding, in speaking to Creative Review for their Aug/Sep 2021 'Belief' issue.

Check out the full story for how we do digital, differently: creativereview.co.uk/politics-persu… (🔒)

🏆 MG OMD in conjunction with Topham Guerin named as Best Use of Paid Social winner by Campaign for “The Daily ‘Digital Control Centre’ – A Response to Covid-19”

⏭ fast, high-impact comms
👀 9b+ impressions
📺 100m+ FB video views

More details 👇
campaignlive.co.uk/article/best-u…

Creative Works - An Ad You Can’t Miss, For a Cancer You Do by Topham Guerin dlvr.it/RzLBfL