Less:

- Generic ideas
- Generic stories
- Generic how-to guides

More:

- Personal insight
- Personal stories
- Personal how-I guides

Build a brand, not a following.

Bad copywriting bores people:

Weak hook, features, CTA.

Good copywriting builds desire:

Good hook, benefits, CTA.

Great copywriting inspires action:

Irresistible hook, interesting angle, tons of social proof, benefits, uniqueness, urgency, CTA, more proof.

10 years ago, I hired an entry level employee at my company.

A few weeks ago, I asked her if she wanted to be the CEO.

If you can, promote from within.

Reward the people who have been the most loyal to you.

You're afraid that people are gonna judge you if you do that thing you've always wanted to do.

In reality, they're not thinking about you at all, and if they do, it's just for a few unimportant seconds.

Get out of your head.

Nobody cares. Take action.

The more generic your content is, the faster AI will replace you.

If all your stuff is '10 productivity tools' listicles, you're in trouble.

If you inject personality and personal experience, you'll be fine.

Understand this. Adjust if needed.

If you don't:

- Ask for a raise
- Apply for a job
- Contact a prospect
- Sell whatever you sell
- DM a potential connection

Then you're rejecting yourself before they even know what you want.

Make them say no.

Don't say no to yourself.

How-to guides, listicles, and cliches will help you build a following.

Experiences, insights, and opinions will help you build a real brand.

Most people only do the first.

If you want to win, do both.