If you're mailing 50K people and only 5K are engaged, your open rate tanks. Gmail notices and kindly directs you to the spam folder. With Q4 around the corner, here's how to inbox placement before Black Friday: - Segment down to 14-day engaged. - Pull everyone who's opened

The #1 mistake I see with AI: Automating the research. Reading through customer reviews and forum threads manually is still the highest ROI task in marketing. Why? Because AI gives you what people say. Manual reading gives you how they say it - big difference.

The most underrated hack for plain text emails is turning it into a hybrid with a sign off image & burger menu. Seen a huge uplift in clicks since adding it on. - Builds trust with the reader by putting a face to the copy - Gives skimmers something to click at the bottom -

Clocks and Colours kept popping up on my Instagram, so I decided to create some concept work showing how I'd build on their story for a welcome email. Rugged landscape. Jewellery built for rogues - leaning into that frontier aesthetic. Rough edges, untamed, built to survive

Highly recommend giving this a read Saucy post to say the least

When story-telling, you've got to remember the story should end up with something related to the reader... Not a journal about your day-to-day life.

Stop what you're doing. Ask yourself: Does this task move my biz forward? Does it benefit me personally? Or am I just wasting time? 'Tis a trap that catches many...

Your retention rate reflects two things: Quality of service. Your relationship skills.

Friendly reminder: Set up your DMARC, DKIM, and SPF. Please and thank you

Aura song

Most brands send a shipping confirmation and then go silent for 30 days. Huge mistake. The post-purchase window is where you build repeat buyers. Not in 60 days, but in the first week after delivery. Here's how we structure post-purchase flows: Wing 1: First-Time Customers

God, training, work - all a man needs