Packed house at The Shipyard today for #EBLSummit

Beyond Potion #9: Engineering brand love requires using data science, performance marketing & audience segmentation matched w creativity to methodically plan, target & orchestrate customer connection via ⁦Lance Porigow⁩ ⁦The Shipyard⁩ #EBLSummit #BrandLove #BISummit

"Data can only go so far. If you have a hypothesis - start testing and learning in-market" - Amanda Hromco, CRM Strategy Leader at Ford Motor Company #EBLSummit

Tom Krouse, CEO of Donatos Pizza, on maintaining a quality brand: "It takes a balance of real, functional benefits of the product and the emotional attachment to the brand...If you just talk about price you miss the ability to position yourself apart from the fray." #EBLSummit

#EBLSummit

"A cult brand knows that it needs radical followers, and it can't please everyone...A lot of brands have creeds, cult brands truly leverage them." - Dave Sonderman, CCO, The Shipyard #EBLSummit

"Rivalry is drama, and drama is storytelling." - Sonderman

#EBLSummit

"Every headline should be a game the reader wins. There needs to be an emotional reward in everything we do." - Jamie Richardson, VP of Marketing, White Castle #EBLSummit

"Our mission is to empower people to choose how they age." - Barbara Shipley, SVP, AARP #EBLSummit

The Current spoke with marketing leaders from Ford Motor Company and francescas after our Engineering Brand Love Summit with Brand Innovators to discuss how they use behavioral data to build #BrandLove. thecurrent.com/marketing-bran…

Hey, we love In-N-Out Burger too! people.com/meghan-markle-… #InNOutBurger

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