Publishing your content does NOT equal marketing your content.

Publishing isn’t even part of the marketing process, it’s part of the content creation process.

You spent all that time making a great piece of content, don’t forget to put in equal effort to market it.

There are too many podcasts. People don't listen to them anymore. So definitely don't save this episode with me and Ross Simmonds for this week.

It's episode 121 of the Exit Five | B2B Marketing podcast on B2B Content Strategy, Distribution Tactics and Organic Social

The most powerful 'growth hack' I know is...

Consistency.

Be consistent in publishing. Be consistent in launching. Be consistent in serving. Be consistent in trying. Be consistent in distributing. Be consistent in building.

Being consistent will change your life.

🔥 the reviews are coming in.

Create once. Distribute forever. 📚

What’s going to lead to more value?

AI native solutions or solutions with AI embedded into existing saas and tools?

We dive into this and more in our latest:

foundationinc.co/lab/ai-native-…

I challenge you to promote that thing you spent hours on every single day for the rest of the month…

Creativity is still important in the world of Artificial Intelligence. But you no longer need the same 'skills' to be a true creative. A creative mind can get an AI to design what they envision in less than 30 seconds.

The creative sector is in for an interesting awakening.

Too many founders assume that content marketing means: Blog posts.

Nah. It’s so much more than that.

Content marketing includes:

SEO
Social
Outreach
Podcasts
Distribution
Case Studies
Landing Pages
Documentation
Email Marketing
YouTube Optimization

I could go on...

Have a great Sunday friends!

Chill mode on

Most failures share a common story: people allowed their emotions get the best of them.

Don't underestimate the power of forcing yourself to execute. Sometimes you just need to block time in your calendar, grab a good cup of coffee, go somewhere different, grab your headphones and get to work.

Some of you are sitting on content you created months ago that could attract $200,000 of opportunity to your life but you’re too nervous to promote it because someone might unfollow you.

The master has failed more times than the beginner has ever tried.

It’s easy to get caught up in the hype of only reading new blog posts, listening to new podcasts and watching recent videos.

Yet it’s often in the older content where you can find insights that have yet to be tainted by hindsight & survivorship bias.

Walking the streets of Italy with Mini me.

Don’t let a keynote during a marketing conference convince you that 1 or 2 hacks is all it takes to win.

Behind those 1 or 2 growth hacks were:

- Missed deadlines
- Resource allocation
- Teams working hard
- Multiple failed experiments
- Challenges with internal politics

B2B software and new Martech launches have felt quiet lately. Have you tried something new lately that absolutely blew your mind? What was it ?

I’m looking for new tech that isn’t the usual suspects.

Friendly reminder: No one is watching as closely as you think they are.. You’re better off taking a chance and making a mistake or two than constantly trying to play it safe to avoid embarrassment.

I've got posts on Reddit from 2015 that lead to about 10 emails a year from people saying how these old posts helped them take their business to the next level.

Create content that adds value and it can help people from the future.

It’s wild watching brands tank in the SERP after they took our competitors advice to create a bunch of AI generated content in 30 days vs going with us and creating high value content (that added value) in 180.

Play silly games.
Win silly prizes.