Community Led Growth: all of the content ideas and things we should create are right in front of us inside of our community with Exit Five.

There's nothing more valuable in marketing and than engaged audience.

We just added 50 more tickets to the first annual Exit Five event (Drive) this September in Burlington, VT.

And no! This is not an annoying little marketing play...

2 weeks ago we sold out 150 tickets in 24 hours.

The response to the event blew me away. Not going to lie I was

'Adjusting to a $300,000 in Revenue Per Employee World' Dave Gerhardt + Jason ✨🇬🇧SaaStr LDN June 4-5✨ Lemkin

I have treated marketing like my craft for 10+ years now. I have studied it. I have put in the work. So, respectfully: I appreciate your opinions but this is my job.

Let's leave it to the experts.

Marketing by committee is a recipe for mediocre results.

Effective marketers

Who does the best marketing in B2B right now ??

I have treated marketing like my craft for 10+ years now. I have studied it. I have put in the work. So, respectfully: I appreciate your opinions but this is my job.

Let's leave it to the experts.

Marketing by committee is a recipe for mediocre results.

Effective marketers

We had 100+ candidates apply for a Content Marketing role at Exit Five.

Majority of the applicants:

- Had no relevant experience in the field
- Did not show any results or specific examples
- Spent two minutes filling out the application, sprinkled in some jokes and move on

A super fun deep dive with Dave Gerhardt on “SaaS Marketing in 2024”:

- OG SaaStr
- Why CMOs shouldn’t report to CROs
- Who pays for marketing these days?

youtu.be/4FVCKUKHmPg?si…

Short form content informs long form content.

There isn't 'social media' and 'marketing' any more.

Social media is marketing.

And you can either hire people who understand this or get lapped by your competitors who do.

The only thing that matter is the feedback loop.

I need 6 people. I need a Content person. I need a Media person. I need an Earned person. I need a PR person. I need a Demand Gen person. I need a Growth person. And each of them needs an agency (!)

Does anyone do the marketing anymore?

Jason ✨🇬🇧SaaStr LDN June 4-5✨ Lemkin talked about the role of startup

We're growing the team at Exit Five. Come work with us.

Looking for a Content Marketer to join our team.

You will own our podcast, newsletter, growing website traffic.

Full-time. Remote. Equity in the company.

jobs.exitfive.com/job/1497197-se…

We're growing the team at Exit Five. Come work with us.

Looking for a Content Marketer to join our team.

You will own our podcast, newsletter, growing website traffic.

Full-time. Remote. Equity in the company.

jobs.exitfive.com/job/1497197-se…

We sold out tickets for our first event in the first 24 hours. Here's how we did it:

1. We have an engaged audience. We've been building the Exit Five community for 2 years. We have 3.5k paying members, a popular podcast, a nice email list, a large following on LinkedIn. This

SELL OUT!!! WE DID IT!!!! WE SOLD OUT ALL OF THE TICKETS TO DRIVE (our Exit Five event) in 24 hours.

This is not fake urgency.

We are really done.

Sold out.

They are all gone.

I can't believe it.

Our event in Burlington, Vermont.

People really committed. They bought

I am having a blast (genuinely) with work right now. Here's why (and a note that we're about to open up two new roles at Exit Five):

1. I am not building by myself; I'm build something with a team. That means people to talk to, people to share ideas with, people to share wins

I am having a blast (genuinely) with work right now. Here's why (and a note that we're about to open up two new roles at Exit Five):

1. I am not building by myself; I'm build something with a team. That means people to talk to, people to share ideas with, people to share wins

How do you measure the ROI of social media?

Here's how I think about it: people tell us (!) - if you know, you know.

There are all these little signals...

When you start writing on social media over time (assuming you're writing useful, valuable, specific, interesting

This Week Building Exit Five (Bootstrapping a B2B Media Company):

1) We debuted new branding - new logo, new colors, new font, new design, website, etc.

We worked with this great company called NoBoringDesign run by Eli Rubel 🏄‍♀️ and it came out awesome. The response from our