"At LiveRamp we’ve been talking about building a new ecosystem rooted in trust. What we have to do is restore trust. I’m excited and optimistic. This is a huge opportunity for the industry." - Travis Clinger #adtech #adressable #media #4AsDecisions 2021

#4AsQA: Should smart marketers focus on first-party #data? Is this the end of third-party data? Answer: "Thirds party data is still important. But I think there's a shift. Offline third party data will become more important." - Travis Clinger LiveRamp #4AsDecisions 2021

Google's announcement reinforces the need for marketers and publishers to lean into the consumer privacy changes and focus on moving to authenticated solutions, like LiveRamp's ATS, that connect marketer and publisher through a trusted value exchange liveramp.com/blog/google-cl…

Excited to join Microsoft Advertising to share ideas around how we can both embrace privacy and see better business outcomes. Studies show that 85% of consumers only engage with brands they trust and initial results show 40% higher CPMs on authenticated inventory.

One upside of the future of identity is that, with CTV platforms and channels requiring log-ins, the move to email and other more persistent identifiers will be a cross-device/user improvement over IP address.

We recently announced new partnerships as part of our First-Party Data Acquisition solution. Watch our Piano Academy recap "Post-Cookie Identity from All Sides: A Roundtable" w/ Travis Clinger from partner LiveRamp to hear how to tackle 3P cookie deprecation: bit.ly/3ezS0mW

Incredibly excited to share a Forrester report that shows that brands can achieve a 343% ROI increase buying on ATS vs. 3p cookies!

Last week, Google announced that in late 2021, Android Advertising ID (#AAID) will no longer be available for users who opt out of interest-based advertising or ad personalization. Travis Clinger explains what this means for you.

Google just announced a new date for the deprecation of #thirdpartycookies: 2023. Here's why this is good news for those using our Authenticated Traffic Solution (#ATS) from Travis Clinger: ramp.click/ggcookies-tw

When leveraging our Authenticated Traffic Solution (#ATS) compared to third-party cookies, publishers can generate up to a 350% improvement in advertising yields on Safari and a 50% improvement in yields on Chrome. ramp.click/RenEB-tw

Last week, Travis Clinger joined experts from Xandr, Bayer AG, and Microsoft on the #AWNewYork stage to discuss the post-cookie solutions advertisers should take advantage of today. Watch the session replay: ramp.click/AWNY-TC-tw

Through an integration with our Authenticated Traffic Solution (#ATS), publishers using Amazon Publisher Services now have a more convenient way to connect authenticated inventory to advertiser demand and reduce their reliance on third-party cookies. ramp.click/APS-ATS-tw

Cookies, be gone. ❌ 🍪 See how LiveRamp's ATS saves the day with its identity-resolution capabilities in Q&A with Travis Clinger SVP, Addressability & Ecosystem at LiveRamp admonsters.com/liveramp-ats-n…

If someone tells you their tech is cookieless and it doesn't use hashed emails, it's definitely fingerprinting.

While Google has announced that 3p cookies on Chrome will be phased out in mid-2024, there has never been a better time to move to people-based identity. Chrome may have delayed, but the industry must keep moving forward to be independent from the cookie. liveramp.com/blog/cookies-g…

Today Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that LiveRamp will implement PAIR and serve as a clean room partner. ramp.click/engage-first-tw

“I believe that we are headed to a world where deterministic data will be the gold standard. #GDPR already outlaws probabilistic data and I think we will see the US ecosystem follow that lead.” Travis Clinger, (Travis Clinger) SVP Activations and Addressability, LiveRamp. #ALM2023

I'm excited about this new partnership with LiveRamp. Until now, clean rooms were missing a number of key features, and LR's new Safe Haven for Publishers checks a lot of those boxes. This will open up a lot of new possibilities for marketers and publishres to work together

Thanks to all who joined us in Toronto for an insightful conversation on the future of #addressability with Mike Nuzzo of HEARST, Travis Clinger of LiveRamp, and our own Lori Goode!

Together with Prebid, we're hosting an exclusive panel discussion during Cannes about ad podding and other enhancements in #CTV with LiveRamp's Travis Clinger, Prebid's Mike Racic, and Index's Rob Hazan. Learn more and request an invite: ow.ly/wFbh50OKi71 #CannesLions