Iko Africa made it to The Content Advocates favorite startups list last week. A big motivation to keep building!

What he said👌🏾😎

Cool story. In the 1980s/90s, an ambitious little company was trying to break into the market. It was an energy drink company. This little company faced two major problems. 1. The market was super saturated and engaged with other products. 1/9

Founders who mistake optics for marketing tend to crash really hard. I see too many early stage founders with branded t-shirts, sponsored events, and GRWM videos. But under the hood, there's no profit making activity going on, no real strategy, just vibes. It's even more crazy

With increasingly shorter attention spans among social media users, most people wouldn't notice the oxymoron in this sentence. But they'll notice your startup if your content makes them pause, giggle, or rethink the way they currently solve their problems.

I would like to encourage founders to find a moat for their products; something powerful, like proprietary technology. But I know that's not a feasible economic moat for every founder. You know what is? Creative marketing by The Content Advocates 😎 Apple's major economic moat is

Hey guys. I'm giving out two tickets to the Untitled Designers conference #UDC2023. If you're a designer in or around Lagos and you'd like to attend, HMU. For context the Untitled Designers conference is a gathering of designers for designers by designers. untitleddesigners.org

New article up on the blog👌🏾

How to Use Demand Generation to Build a Successful Early-Stage Tech Startup in Nigeria { by @roar_sco } from Hashnode blog.thecontentadvocates.com/how-to-use-dem…

It doesn't have to be humans vs. AI. New article on the blog!

We're witnessing the birth of a new era of the internet. Exciting times! In this article, Irhose and the Acts of the Nigerians explores the potentials and dangers of GenAIs. thecontentadvocates.com/tca-library/ge…

Marketing as a M O A T

The unplanned wonders of demand generation 😅. At TCA we create demand for products like VetroPay using growth hacks and creative marketing. Send us a DM if you'd like to explore creative marketing strategies for your startup. 👌🏾

What inspired you to start your own company? Share your story with us! We'll RT our favorites. #buildinpublic #founderstories #TCA #startupstrategy #growthhacking

Discover Iko Africa on TCA. Iko Africa is a platform for African authors to publish and distribute their work digitally. thecontentadvocates.com/discover-start…

Your startup doesn’t need a marketing budget. Just a revolutionary product that sells itself… and a unicorn… and a miracle. (Or, you know, a solid creative marketing strategy.) #startuplife #growthhacks

90% of startups wander aimlessly, the other 10% actually have a solid marketing plan. Be the 10%

You might think you’re being innovative, but you’re actually just hoping for free leads. There’s a better way. Let’s talk. #CreativeMarketing #growthhacking #startuplife

Your startups first 10 customers will come from word of mouth, not ads. How are you making sure you have a product worth talking about?