The Sway Effect (@swayeffect) 's Twitter Profile
The Sway Effect

@swayeffect

We are an 🏆 winning network of independent agencies driving brand reputation and putting diversity, equity, and inclusion at the center of everything we do.

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linkhttp://theswayeffect.com calendar_today17-11-2020 16:05:34

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Sway Effect x PRWeek Roundtable: "The panel topics this year at Cannes are great, but the answers are becoming redundant due to the lack of diversity amoungst panelists," Diversity Action Alliance's Carmella Glover PRWeekUS #SwayEffectCannes #CannesLions2025

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Sway Effect x PRWeek Roundtable: "When businesses view DEI as an opportunity, that is when and where the real change can be made," Understood's Nathan Friedman PRWeekUS #SwayEffectCannes #CannesLions2025

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Sway Effect x PRWeek Roundtable: "In the marketing and communications industry, you need to make sure you are recruiting the best talent – that is how you are able to resonate with a wider audience," Alethea AI's Lisa Kaplan PRWeekUS #SwayEffectCannes #CannesLions2025

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Justin Thomas-Copeland: the man with a big job at a pivotal moment for advertising dlvr.it/TLQhXy #Marketing #Advertising

Justin Thomas-Copeland: the man with a big job at a pivotal moment for advertising dlvr.it/TLQhXy #Marketing #Advertising
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Happening Now: Ad-ID's CEO Nada Bradbury discussing responsible #AI and authenticity as a business asset at Microsoft House #CannesLions2025 #ADIDCannes #TSEclientwork

Happening Now: <a href="/Adidentify/">Ad-ID</a>'s CEO Nada Bradbury discussing responsible #AI and authenticity as a business asset at <a href="/Microsoft/">Microsoft</a> House #CannesLions2025 #ADIDCannes #TSEclientwork
Jennifer Risi (@jenrisi) 's Twitter Profile Photo

“Register your ads. It ensures standard ID and enables brands and agencies alike to get the most out of their spend” - Ad-ID Nada Bradbury Microsoft House LIONS | The Home of Creativity #ADIDCannes #TSEclientwork

“Register your ads. It ensures standard ID and enables brands and agencies alike to get the most out of their spend” - <a href="/Adidentify/">Ad-ID</a> Nada Bradbury <a href="/Microsoft/">Microsoft</a> House <a href="/Cannes_Lions/">LIONS | The Home of Creativity</a> #ADIDCannes #TSEclientwork
The Sway Effect (@swayeffect) 's Twitter Profile Photo

"Partnership is the new leadership. We all want truth and to know the source," Ad-ID's CEO Nada Bradbury at Microsoft House #ADIDCannes #CannesLions2025 #TSEclientwork

"Partnership is the new leadership. We all want truth and to know the source," <a href="/Adidentify/">Ad-ID</a>'s CEO Nada Bradbury at <a href="/Microsoft/">Microsoft</a> House #ADIDCannes #CannesLions2025 #TSEclientwork
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For his latest MarketingProfs Team op-ed, Madison Logic’s CEO Keith Turco explains why it’s time that we deliver on a promise that was made decades ago: to help #B2B marketers reach the right buyers, at the right time, with the right message. #ABM #TSEclientwork marketingprofs.com/articles/2025/…

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Today we reflect on the meaning of Juneteenth; a powerful reminder of freedom, resilience, and the ongoing work towards equality. #juneteenth #diversitymatters

Today we reflect on the meaning of Juneteenth; a powerful reminder of freedom, resilience, and the ongoing work towards equality. #juneteenth #diversitymatters
PRWeekUS (@prweekus) 's Twitter Profile Photo

The The Sway Effect roundtable was another great example of the LIONS | The Home of Creativity International Festival of Creativity bringing together experienced PR and comms professionals for engaging and in-depth conversations. Thanks to all who attended this amazing discussion! #Cannes #Sponsored

The <a href="/SwayEffect/">The Sway Effect</a> roundtable was another great example of the <a href="/Cannes_Lions/">LIONS | The Home of Creativity</a> International Festival of Creativity bringing together experienced PR and comms professionals for engaging and in-depth conversations. Thanks to all who attended this amazing discussion! #Cannes #Sponsored
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'Nathan Friedman sat down with Marketing Dive's Sara Karlovitch to break down new research from Understood.org with support from 4A's and @havas, revealing the creative industry is overlooking neurodivergent talent. #TSEClientwork marketingdive.com/news/48-of-cre…

'<a href="/NathanWFriedman/">Nathan Friedman</a> sat down with <a href="/marketingdive/">Marketing Dive</a>'s <a href="/sara_karlovitch/">Sara Karlovitch</a> to break down new research from Understood.org with support from <a href="/4As/">4A's</a> and @havas, revealing the creative industry is overlooking neurodivergent talent.  #TSEClientwork

marketingdive.com/news/48-of-cre…
The Sway Effect (@swayeffect) 's Twitter Profile Photo

In Ad Age, Nathan Friedman outlines Understood.org's creativity research launched this week at Cannes with 4A's and Havas, and how agencies need to shift to better support neurodivergent creatives who make up 48% of the industry. #TSEClientwork adage.com/opinion/aa-why…

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One of our team’s highlights from #CannesLions2025 was our Founder Jennifer Risi's podcast with LIONS | The Home of Creativity VP and Chief #DEI Officer Frank Starling for our ‘Live from Cannes’ series. #SwayEffectCannes Enjoy our episode! 🎧 open.spotify.com/episode/3KyPrA…

Milken Institute (@milkeninstitute) 's Twitter Profile Photo

A Cannes roundtable hosted by The Sway Effect was covered by PRWeekUS, where Executive Director Michelle Mikoljak Stevenson joined other industry leaders in making a powerful case to resist pressure, stay the course, and remain committed to DEI. Full piece here:

The Sway Effect (@swayeffect) 's Twitter Profile Photo

Our Founder & President Jennifer Risi convened a roundtable in partnership PRWeekUS at LIONS | The Home of Creativity for a powerful discussion on the future of #DEI. #inclusionmatters #SwayEffectCannes #4AsCannes #UnderstoodCannes See below 👇: prweek.com/article/192302…