Think you're ready to start your email list? Or maybe you started a list but are struggling... Most people jump straight into the nitty-gritty: But here's the truth - they're putting the cart before the horse. The real key to email list success? Strategy. Start there.

Doesn't every business need to pivot from time to time? Thanks to my friend Michael Morrison of the Small Business Pivot's podcast we talked about funnels, persuasion and more. The 'Small Business Pivots' podcast is available on Apple, Spotify, and YouTube.