Stephen Flynn
@stephen_flynn
Creative Director, Wunder
ID: 135404366
http://wunder.ca 21-04-2010 06:10:59
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The twist ending makes everything look different: United Way’s Holiday Ad Tells a Homelessness Story from a Ring Doorbell’s Perspective United Way Halifax Wunder Stephen Flynn adweek.it/3UsQPY2 via ADWEEK
This year’s holiday campaign from United Way Halifax is remarkable for a number of reasons—it’s shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it’s been at least a year in the making. adweek.it/3GZKJvn
WATCH: Global’s eilishbonang sits down with Liz Strujif-Mandishora with United Way Halifax and Mike Postma with Wunder, to talk about their new ad campaign which looks at the holidays from a different perspective and shines a light on the homelessness situation in HRM.