"We also see a variety of strategies employed by the media owners we work with. Some have rich first-party data sets that they are really capitalizing on in market, while others focus on onboarding advertiser first-party data on the supply side which has a lot of benefits." 2/2

"Advertisers can move beyond the decision of target or don't target with programmatic. If they’re going to target, media owners can assign different values to different audiences in real-time, and programmatic is enabling those changes." - Matt McLeggon. The StreamTV Show

"By 2025, we’re predicting full addressability and democratized access to addressable inventory." - Matt McLeggon. The StreamTV Show #StreamTVShow2021

Happy Father's Day to all the dads out there! We appreciate everything you do for us, big and small. 💙

Just dropped ➡️ our NEW Advanced TV for Advertisers course is now available! Take this in-depth course and leverage the convergence of TV and digital by becoming an expert in advanced TV solutions. Start here: bit.ly/3quIqWZ 📺 #SXUniversity #TVadvertising

Find out how to advertise in traditional TV viewing environments using data to take an audience-based buying approach. Our new SXU course, “Advanced TV for Advertisers,” will help you navigate #ATV and become an expert. Get started ➡️bit.ly/3vXvTfx 📺 #SXUniversity

Want to place your advertisements in traditional TV environments with audience targeting capabilities? If you want to add advanced TV solutions to your media plans and become an expert, take our new Advanced TV for Advertisers course online! Get started ➡️bit.ly/3x84Tv8

GumGum is proud to announce that it is now working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote Covid-19 vaccine education in relevant, suitable video environments across the web. To learn more, please click here: bit.ly/3dudQaG

60% of brands plan to move ad spend from linear TV to #OTT or #CTV this year. 📈 Find out about the opportunities in this space and the challenges you need to be aware of in our blog post. ➡️ bit.ly/3duFjc4 #videoadvertising

We’re excited to announce Magnite has acquired @SpringServe, and with our combined tech and expertise, we now offer a full-stack solution for all media owners. Read more from Magnite CEO Michael Barrett here ➡️bit.ly/3dyT4Xa

Mark your calendar and join @Magnite on July 15 for TV100 - a virtual event featuring Mike Reiss, Known’ Ross Martin, and MediaLink’s Wenda Harris Millard, who will discuss how the creative process has evolved with the changing face of TV. ➡️ bit.ly/3hrHuym

Advanced TV allows advertisers to apply data sets, target at a household level, and more! Get certified and become an expert by taking our new Advanced TV for Advertisers SpotX University course. ➡️bit.ly/3wf106F 📺 #videoadvertising

Don't miss out! Find out how the creative process has evolved with the changing face of TV at the Magnite TV100 virtual event next week. Featuring Mike Reiss, Known's Ross Martin, and MediaLink's Wenda Harris Millard. Register here ➡️ bit.ly/3xbZJhO #marketing

Advanced TV is accessible to ALL media buyers who want to advertise on TV including addressable linear TV, addressable VOD TV, and data-driven linear TV solutions. Take our new course and learn all of the nuances, buying tactics, and more! ➡️bit.ly/3hDEUX6 🎓

We’re excited to announce we've been named a winner in the ADWEEK Readers’ Choice: Best of Tech Partner Awards in the Best Ad Network: Video category. 🎉Huge thanks to all of our partners and clients for voting for us! See all the winners here ➡️ bit.ly/36ZsZx1 #adtech

Agencies faced with negotiating the ownership of #CTV need partners who provide support navigating this environment. What's top of the list? A flexible partner. Find out more here ➡️bit.ly/3Cnog6q

Ever wondered how Advanced TV really works? Brian Garey, Director of Advanced Solutions at Magnite breaks it down here ➡️bit.ly/2VEygIk

.MNC Channels, one of the largest media groups in Southeast Asia, has selected SpotX to drive premium video monetization for their online streaming services, Vision+ and RCTI+. Full story out on Branding in Asia Magazine. bit.ly/3y82yQC

We’re excited to share Magnite’s collaboration with @merkle which provides both publishers and advertisers with an identity solution that doesn’t rely on third-party cookies. More here ➡️ bwnews.pr/3Dk9azt