Iris Yim (@sparkleinsights) 's Twitter Profile
Iris Yim

@sparkleinsights

Creative problem solver, visual thinker, entrepreneur, market researcher, into multicultural intelligence, culture, travel and tango.

ID: 56060217

linkhttp://www.sparkleinsights.com calendar_today12-07-2009 09:48:02

276 Tweet

50 Followers

29 Following

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

I was confused about Pinduoduo and Temu. now it all makes sense, Pinduoduo = Temu. Geopolitics aside, at the end of the day, what most consumers care most about is cost and the relative quality, especially in an environment of high…lnkd.in/erbCVUvW lnkd.in/e5UwtD_T

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

In celebration of Black History Month, we interviewed Rohan Zhou-Lee, a Queer/Non-Binary (gender Firebird) Black Asian author, dancer, and organizer in New York City. Zhou-Lee is the founder of the Blasian March, an initiative to b…lnkd.in/dJpdc9Hq lnkd.in/dJNFzNbZ

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

Research Triangle friends, a friend of mine is organizing a conference on influencer marketing to be hosted by Saint Augustine's University in Raleigh. The agenda looks amazing. If you're interested in attending in all or part of i…lnkd.in/gBrqAfVk lnkd.in/gqgVpiw5

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

Effective campaigns start with accurate market research insight. Unfortunately despite the fact that two thirds of Asians in the US are foreign born, marketers often rely on syndicated research reports on Asian Americans which are…lnkd.in/guiyJVaT lnkd.in/gXzhNJv4

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Think twice when you ask to work from home. The next thing you know, you may not have a job anymore. Next Wave of Remote Work: Outsourcing Jobs Overseas lnkd.in/gQCs7Pxx

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

It was an honor to be on the DEI panel led by @peppermiller after Pepper's Inspiring presentation "Let Me Explain Black Again" with Damon Jones, Kayte Hamilton, and Belinda Brown at the 2023 Insights Association's annual conference at Hilton Head, SC. Thank…lnkd.in/gAyd2sR8

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

AI and ChatGPT were the talk of the 2023 Insights Association annual conference at Hilton Head, SC, just as everywhere else. I was blown away by the potential of incorporating AI in research execution to increase efficiency and equally concerned about the…lnkd.in/gbFiMA6C

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

Jo Muse had the foresight of founding a truly multicultural ad agency with his allies to find "zones of commonality" among minority groups more than two decades ago. As marketing enters a new era of DEI/inclusive marketing, we need more of this spirit and…lnkd.in/ggTKGNva

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Google plans to make its search engine more ‘visual, snackable, personal, and human.’ it's about time Google reinvents itself. A few days ago I was using ChatGPT to do research on how to open a tattoo parlor for a friend and asked…lnkd.in/gExirNNx lnkd.in/gFJxgDU3

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

It was a pleasure to be on ThinkNow Research's podcast with my friend @marioxcarrasco to talk about subjects that both of us are passionate about - multicultural research! Mario, thank you for the chat! It was fun! lnkd.in/gWs9UgY5

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

Getting ready for the 3AF Asian Marketing Summit at the Japanese American National Museum tomorrow with Genny Hom-Franzen and Indrajit Majumdar lnkd.in/dJMk69eM

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

Great to see my friend Roy Kokoyachuk at the 3AF: Asian American Advertising Federation 2023 annual conference. Thank you for joining me on the panel about how to conduct in-language and in-culture Asian research!! Great chat. lnkd.in/g_2sByVe

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

The small but mighty team of the 3AF: Asian American Advertising Federation board who makes the Asian Marketing Summit possible: hauling beverages and snacks, being MC, and checking in guests at the door! It's always a pleasure to work with such a wonderf…lnkd.in/ggUSZB5g

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Thank you @eatingdivine, Shannon Jo, Anthony Francisco for an amazing presentation "Renaissance of Filipino Culture through Fil-Am History, Identity, Living Traditions and Values" at the 3AF: Asian American Advertising Federation 2023 Asian Marketing Summi…lnkd.in/gbcKmD6c

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

So glad to be a part of the 3AF 2023 Asian Marketing Summit! This is the first back in person conference that we had post pandemic. So great to see new faces and catch up with old friends. Love the energy and the momentum! I also had the opportunity to…lnkd.in/gHsPHtqH

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I have been on the road the past few months and navigating through airports is a bit insane. Not only some layover time is ridiculously short and the airport is often so crowded that I can't even run to get to my gate, and sometim…lnkd.in/gmqDfAKF lnkd.in/gKuQjs5A

Iris Yim (@sparkleinsights) 's Twitter Profile Photo

It was amazing to meet Anthony Francisco, creator of some of the most beloved Marvel characters, costumes and scenes, at the 3AF: Asian American Advertising Federation Asian Market Summit at the Japanese American National Museum in Los Angeles this past w…lnkd.in/gCcrETec