Marketers are increasingly focused on reaching diverse audiences. That's why global brands are turning to ThinkNow Audiences. We help brands increase their reach by up to 70% with the most accurate zero-party diverse and multicultural audience data. bit.ly/3IuY2mq

With questionnaires designed to identify the socioeconomic levels of the population, companies can tailor research studies to specific profiles. While the goal is to demonstrate diversity, the methodology to compile that data remains challenging. bit.ly/3XsDLUZ

With a commitment to diversity and inclusion, ThinkNow surveyed a national sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care. Here's what we found. bit.ly/441Rq8P

Researchers unfamiliar with the Hispanic market or living abroad may find conducting market research challenging. Here is a quick guide to building a representative sample and obtaining accurate results. bit.ly/3C3E7s8

The beauty industry is evolving to meet consumer demands for inclusive products. Download our Inclusive Beauty Report to learn more about the preferences and products that reflect consumers' cultural values and beliefs. bit.ly/3KUTHLj

The disparities in representation between low and high socioeconomic groups in LatAm online panels pose challenges for researchers. See the factors impacting the data and how it can be improved. bit.ly/3Evx9gQ

Despite being a controversial topic, immigrants have successfully integrated into society, making positive economic and cultural contributions. Is there a more inclusive approach to immigration that balances security and opportunity? bit.ly/3SlCnUh

Do you work in multicultural marketing? Take our quick 3-question survey to share your 2024 outlook on the state of the industry. bit.ly/3Sc0WS8

I’m honored to be on the jury of the 2024 HMC Strategic Excellence Awards, the only award honoring Hispanic and multicultural strategic thinking and cultural competence in marketing. For more info & to submit your campaigns, visit bit.ly/3vQCJJG. Hispanic Marketing Council

Do you work in multicultural marketing? Take our quick 3-question survey to share your 2024 outlook on the state of the industry. bit.ly/3Sc0WS8 #MulticulturalMarketing #2024Outlook

ThinkNow's latest election report is out, and it's a must-read for anyone interested in the upcoming elections. Based on a survey of 2,000 Americans, the report explores attitudes and perceptions that could influence elections. Check out what we found. bit.ly/3UCwxyx

Phone calls and in-person surveys are giving way to a new era of online sample collection that makes political market research faster, more cost-effective, and more insightful for campaign strategists. Continue reading to learn more: bit.ly/4aEYY4v

Boosting ROI for digital media campaigns is no easy task, but Programmatic Data can help digital marketers optimize their clients' upcoming campaigns! Discover how Programmatic Data can enhance your next digital campaign's ROI. bit.ly/3OvbefT

Given the heightened privacy concerns among multicultural consumers, businesses must establish robust data governance policies to safeguard sensitive data and demonstrate unwavering commitment to protecting consumer privacy. Continue reading here: bit.ly/3N32BYc

I recently had the pleasure of joining Devoreaux Walton, MBA, on her Inclusive Consumer podcast for a great conversation exploring data-driven marketing strategies and fully leveraging consumer insights. Click to listen: bit.ly/3W3xtvI

Researchers are challenged by the lack of representation between low and high socioeconomic groups in LATAM online panels. Read on to learn what factors impair online socioeconomic representation and how to improve it. bit.ly/44lQL16

Known as the "world’s biggest sporting event," the Paris 2024 Olympics are in full swing. However, consumers’ media consumption habits changed during the pandemic. We were curious how that might impact audience engagement. Here's what we discovered. bit.ly/4d4uR7Y

Latino voters will be pivotal in the 2024 election. Understanding their diverse perspectives is key to earning their support. Campaigns must connect on the issues that matter most to secure this influential group's vote. bit.ly/3z8ZM46

Gamifying the online panel experience is key to engaging digitally savvy audiences, particularly younger generations. Here are a few ways to use gamification in online panels: bit.ly/3TiVBty

Streaming services continue to be a leading driver of making Asian entertainment accessible to U.S. consumers. Download our Asian Entertainment report for U.S. viewership trends and consumption habits. bit.ly/3zi0YSX