One study found that >50% of women wanted more realistic representations of themselves in marketing. While they're the ultimate decision-makers when it comes to purchasing, why are brands still getting it wrong? Find out more: sparkgrowth.com/why-brands-sho…

Periods. Menopause. PCOS. Endometriosis. These are everyday realities–so why do so many brands still ignore them? 🤔 In our latest blog, we explore what hormone-conscious #marketing really looks like, and how some companies are getting it right. sparkgrowth.com/hormone-consci…

The pharma industry is shifting from traditional #marketing to a more consumer-driven, digital-first approach. To stay relevant, pharma marketers must move beyond one-size-fits-all messaging and embrace personalization, #AI tools, and interactive content.fastcompany.com/91297632/the-e…

As #AI and digital strategies evolve, wellness brands that adapt quickly will be the ones that win the day. If your brand needs specialized wellness #marketing support, schedule a consultation and let's chat about your business goals this year. sparkgrowth.com/digital-market…

Are you attending any #womenshealth conferences this year? If you don't know where to start, we've got you. From the Black Maternal Health Conference to the 7th Annual Women’s Health Conference, read about these events and more in our article: sparkgrowth.com/womens-health-…

Gen Z and Millennials may be leading the charge in digital health adoption, but they’re not the only ones embracing tech. From virtual care to wearables, every generation is engaging with digital health — just in different ways.

💁‍♀️ #Womenshealth is a growing conversation in spaces like Reddit, Inc.. With discussions around women’s health on the platform increasing by 37% in 2024, it’s clear that more people are turning to social media for advice, insights, & a sense of community. 🙌

👉 From companies that destigmatize menstruation to those emphasizing education, we highlight women's healthcare brands that we think are getting it right. sparkgrowth.com/hormone-consci…

Hey #healthcare marketers, it's that time of the month again when we share some upcoming #healthcare awareness days that you may want to add to your upcoming content calendar. Check out our full list on our LinkedIn page.

April is Rosacea Awareness Month, a time to shed light on a common but often misunderstood skin condition. Read more in this dermatologist-reviewed article on @WomensHealthMage. womenshealthmag.com/beauty/g446594…

While it can be challenging dealing with industry regulations when creating a #pharma ad, FiercePharma shared something to lighten the mood. It's a breakdown of Saturday Night Live's pharma ad parody, complete with people engaging in activities in slow motion. 😂 fiercepharma.com/marketing/satu…

When it comes to #womenshealth, most discussions concentrate on reproductive health — but this narrow focus doesn't address #health concerns at different life stages. Instead, researchers advocate for a "life-course approach." Read more on Sage Journals:journals.sagepub.com/doi/10.1177/17…

Today marks #MenstrualHygieneDay but here's a scary fact. One study found that two in five people who have periods struggle to afford period products at some point in their lives. Sage Journals outlines the impact of free period pantries.journals.sagepub.com/doi/10.1177/17…

June's right around the corner. For healthcare and wellness brands, check out some dates that you might want to add to your content calendar (and check our LinkedIn post for the full list). Do you know of other health awareness days? Post it below! 👇

#WomensHealth is still underrepresented in both care and research—but digital solutions are closing the gap. #DigitalMarketing is engaging patients and providers, while digital tools are improving access. Read Robert S.Acoca for more insights. pharmexec.com/view/opportuni…

3 #marketing trends in the medical device and service space: 📹 Educational short-form videos 💬 Social proof from real users that builds credibility & trust 🗓️ Seasonal campaigns that tie into health observances Check out more insights on @InfluencerMH. influencermarketinghub.com/medical-device…

In pharma, strong CX is key. As DTC/DTP models grow, every digital touchpoint matters, especially on social. ✅ Personalization ✅ Omnichannel ✅ Social that drives to your site Get more insights on Pharmaceutical Commerce!pharmaceuticalcommerce.com/view/why-cx-di…

Mid-year is the perfect time to sharpen your 2025 #digitalmarketing strategy. 💡 Focus on smart content, audience-first social, and performance-driven paid media to drive impact. It’s not too late to make this your strongest year yet! sparkgrowth.com/top-growth-mar…

Social media is a go-to wellness resource for Gen Z & Millennials. New @Mintel data shows 60% say #influencers inspire positive life changes. For healthcare and beauty brands, the right creators can build trust and spark real impact. Read more on @Happi.happi.com/breaking-news/…

What do you do when your core audience is tapped out? 🤔 One client came to us with that challenge. We refreshed their paid media strategy with bold creative, smarter targeting, and thoughtful optimizations—and helped them unlock new growth. ✨sparkgrowth.com/work/fitvinewi…