An Introduction to The Green Claims Code twitter.com/i/broadcasts/1…

Looking forward to speaking at the Women in Sustainability afternoon tea at Old Sessions House this afternoon - clarifying ESG communications and helping #CorporateSustainability professionals cut through the greenwashing!

If your product or service is better for people and planet, you should be using behavioural science to take it mainstream so that more people can buy better 🧠🌱

#BehaviourChange #Communications #PurposeLedBranding

The secret to successful #Advertising ?

Aim for views longer than 2+ seconds (which is actually only achieved by 4% of digital ads!)

Ad recall increases from 25% (<1 second), to 45% for ads viewed for between 1-2 seconds (in print)

181street.com/how-an-audienc…

#Advertising Agency

England won’t adopt EU river pollution rules for pharma and cosmetics firms

Campaigners say government is failing to match major step forward as bloc prepares to introduce ‘polluter pays’ principle

theguardian.com/environment/20…

Challenger brands need to embrace behavioural marketing

Without the huge advertising budgets to take on giant competitors, you need to leverage behavioural science to reach and convert the audiences most likely to buy from you

#ChallengerBrands

If you're not getting out of the echo chamber, you're not making impact 💥

If you're only talking to sustainability-motivated people about sustainable products - you're not creating behaviour change.

Because they would have purchased like that anyway.

Sustainability is all about behaviour change

🚘 To encourage lower emissions
🌱 To get people to make green switches
💰 To help people buy better by making better products mainstream

We need sustainability-focused brands and marketeers to embrace behavioural science 💡

Sheffield bans high-carbon industry ads!

Adverts for a wide range of polluting products and brands, including airlines, airports, fossil fuel-powered cars (including hybrids) and fossil fuel companies, will not be permitted on council-owned advertising billboards…

Is behavioural marketing unethical? Lunch & Learn twitter.com/i/broadcasts/1…

We were delighted to support and attend #PurposeFest in Bristol earlier this week, with over 450 #Bcorp and purpose-driven businesses!

Spot Sian Conway-Wood up on stage 👀

#BCorpMonth

This is huge!!!!

France’s lower house votes to limit ‘excesses’ of fast fashion with environmental surcharge

Thursday’s vote makes France the first country in the world “legislating to limit the excesses of ultra fast fashion”
theguardian.com/world/2024/mar…

Yesterday our Senior Managing Partner Sian Conway-Wood opened #PurposeFest with a panel discussion on #biodiversity alongside Ecologi 🌍 Belmont Estate and Natural England

Great to see 450+ #Bcorp and #PurposeLed biz in attendance 👏

Small charities: Do you want free support with your annual report and impact marketing?

Check out this opportunity from 181st Street Communications. 👇
#InternationalWomensDay2024

My book 'Buy Better Consume Less Create Real Environmental Change' brings together a decade in #sustainability , policy and campaigning, to share practical tips for how we can drive change in our daily lives AND as citizens!

Check out this excerpt in i newspaper…

Get your sustainability startup investment ready - lunch & learn twitter.com/i/broadcasts/1…

'the average voter doesn't share the same level of understanding or passion for #SocialEnterprise than the people in this room, how do we bridge that gap?'

Lilian Greenwood believes the answer lies in storytelling to show the value #socent add to daily lives and communities…

Great to hear the speakers Future Economy Alliance recognise that we are talking to the #SocialEnterprise echo chamber and focus on how we break out of that to make the cause mainstream

Great to catch up with #SocialEnterprise friends at House of Lords today for Future Economy Alliance event! Lucy Findlay MBE Social Enterprise Mark CIC Alex Birtles In Good Company Social Enterprise UK